DALLAS — Rebecca Miller has been promoted to senior vice-president of marketing at On The Border Mexican Grill & Cantina. She was most recently vice-president of marketing and digital experience for the company.

In her new role, Ms. Miller will oversee all marketing initiatives for On The Border, as well as culinary innovation, guest relations and catering. She will report to Matt Hood, president and chief executive officer.

“On The Border is a very special company,” Ms. Miller said. “I am honored by the opportunity to lead such a talented team as we work to revitalize, evolve and differentiate the brand and expand our leadership position in the industry.”

Ms. Miller joined On The Border in 2016 as vice-president of marketing and was promoted to vice-president of marketing and digital experience in 2017. Before that, she spent nine years at Pizza Hut in marketing leadership roles of increasing responsibility, eventually becoming director of brand marketing in 2014. Ms. Miller began her career with JCPenney Company, Inc. in 2005 as associate marketing analyst of national advertising.

“Rebecca brings a powerful combination of brand building skills and business acumen to On The Border,” Mr. Hood said. “Rebecca’s work-ethic, teamwork and consumer-centric focus have helped make On The Border a stronger company, and we are looking forward to the impact her leadership will continue to make on her team and the brand.”