New introductions debut in the pantry aisles and refrigerated sections.
Frito-Lay North America, a division of PepsiCo, Inc., expanded its Lay’s brand with the Flavor That Hits Home campaign, which features four regionally inspired potato chips. Making their return to the Lay’s brand will be the crispy taco, BLT sandwich, fried pickles with ranch and kettle cooked lime and cracked pepper chips.
Pepperidge Farm, a brand from Campbell Soup Co., introduced a new variety of its Swirl bread, lemon blueberry, which comes in thick slices made for toasting.
“Lemon blueberry flavored Swirl bread is a refreshing new combination with a mouthwatering aroma that fills the home and adds excitement to the start of each day,” said Ama Auwarter, vice president of bakery marketing at Campbell Snacks.
Fresh Express is adding two salad kits to its brand, an Asian apple salad and a twisted Caesar creamy truffle chopped salad.
The Asian apple salad kit features green leaf lettuces, carrots and radicchio, with crispy wonton strips, chili verde cashews, diced apples and a lightly seasoned Asian apple vinaigrette. The twisted Caesar creamy truffle salad features a mix of romaine lettuce, crunchy garlic brioche croutons, truffle Parmesan cheese shreds and a truffle Caesar dressing.
The Laughing Cow, a brand from Bel Brands USA, introduced a creamy jalapeño flavor to its cheese wedge brand, the first new variety introduced in five years.
“The Laughing Cow is constantly seeking new, innovative flavor options for our consumers, and through in-depth consumer research, we found there is a white space in the snack cheese category when it comes to jalapeño,” said Zach Fatla, brand director of The Laughing Cow. “We know bolder, hotter and unique cheese varieties are a top priority for consumers, which is why we are thrilled to be adding a spicy jalapeño flavor to the delicious lineup of our creamy cheese wedges.”
Kraft Natural Cheese is releasing its first product innovation since the brand was acquired by Lactalis American Group in 2021. Kraft Signature Shreds are aimed at consumers seeking restaurant-style, thick-cut cheese options for home cooking applications. The product features Kraft cheeses and whole-milk mozzarella from Lactalis’ foodservice portfolio. Flavor varieties include a cheddar blend, mozzarella blend and Mexican blend, each packaged in 8-oz resealable containers.
Mars is bringing back its Easter sundae M&M’s, which feature the flavors of vanilla ice cream and cherry, finished in a dark chocolate fudge coating.
“The start of spring and Easter is a special time for people to come together with friends and family, and our iconic portfolio of Mars brands plays a special part in that celebration,” said Tim LeBel, president of sales at Mars Wrigley North America.
Plant-based energy beverage company Yerbaé expanded its portfolio with peachy mimosa and raspberry sorbet flavors.
“Yerbaé is proud to introduce peachy mimosa twist and raspberry sorbet to our consumers,” said Karrie Gibson, co-founder and chief operating officer of Yerbaé. “Our team is constantly researching and exploring popular flavors among consumers to ensure we stay ahead of the curve and deliver products that resonate with their preferences. With these new additions, we’re confident that Yerbaé continues to offer an unmatched combination of flavor, energy, and quality.”
May
2024
Spring has sprung—with new sandwiches.
New product introductions tap into trending consumer flavors.