PITTSBURGH — Kraft Heinz Canada, a subsidiary of The Kraft Heinz Co., has acquired the assets of Ethical Bean Coffee. Financial terms of the transaction were not disclosed.
Founded in 2003, Vancouver, B.C.-based Ethical Bean is a coffee roaster that features 100% Fairtrade, certified organic coffee in such varieties as decaf, bold, lush, sweet espresso, classic and super dark. The company sells its coffee in Canada, the United States and internationally.
“Kraft Heinz Canada is continuously looking for ways to deliver superior quality, extensive variety, and finer products to Canadians,” said Carlos Piani, president of Kraft Heinz Canada. “We believe quality coffee starts at the source, which involves responsible sourcing and supporting the hard-working dedicated farmers at origin. The acquisition of Ethical Bean Coffee reinforces our pledge to the sustainable health of our people, our planet and our company.”
Lloyd Bernhardt, co-founder of Ethical Bean, said the company believes Kraft Heinz’s expertise and scale will help Ethical Bean continue to build a solid reputation across North America for “great tasting coffee that is sustainably sourced.”