SHANGHAI, CHINA — Starbucks Coffee Co. on Feb. 15 opened its first Starbucks Reserve Bakery Cafe in China. The new store concept, which is located in Shanghai, includes made-to-order food prepared by Princi bakers, premium Starbucks Reserve coffees, and an expanded menu of Starbucks’ signature mixology.
“For 20 years, Starbucks has revolutionized, and set new standards, around the third place for our Chinese customers,” said Belinda Wong, chief executive officer of Starbucks China. “Today marks yet another significant milestone as we take everything we have learned around coffee and our relentless pursuit for food innovation, to create a new exciting all-day cafe dining and Italian aperitivo experience. Our ability to consistently elevate the customer and brand experience in a meaningful and respectful manner truly reflects Starbucks unmatched energy and operational capabilities to execute against our purpose-driven growth agenda to play the long game in China.”
Starbucks said its expanded Princi menu offers more than 100 different artisanal food items, including cornetti sandwiches, pizzas, Italian cakes, tarts and desserts.
“I am excited to work with my Princi partners and Starbucks to unlock the infinite possibilities of Princi food elevating every daypart for our Chinese customers, from breakfast, lunch to the new evening aperitivo experience,” said Rocco Princi, founder of Princi Restaurant. “This exceptional opportunity to pair Starbucks Reserve coffees with Princi’s 30-year heritage of serving only the freshest and artisanal food in a brand new store format is another dream come true for me.”