REDWOOD CITY, CALIF. — Dennis Woodside has been named to the newly created role of president at Impossible Foods, effective March 18.
In his new role, Mr. Woodside will oversee Impossible Foods’ operations, manufacturing, supply chain, sales, marketing, human resources and other functions, the company said.
Mr. Woodside joins Impossible Foods from DropBox, where he was chief operating officer for nearly five years. Before that, he was chief executive officer of Motorola Mobility after its acquisition by Google. Mr. Woodside worked at Google for eight years, most recently as senior vice-president and president of the Americas region. Earlier in his career, Mr. Woodside was an associate principal with McKinsey & Co., a mergers and acquisitions attorney at Munger, Tolles & Olsen, and a judicial law clerk.
“After an exhaustive search to fill a critical position, Dennis stood out for his proven track record of turning start-ups into transformative corporations,” said Patrick O. Brown, M.D., Ph.D., c.e.o., chairman and founder of Impossible Foods. “Dennis is also a 14-time Ironman Triathlon finisher, so I know he has the discipline and endurance to go the distance for Impossible Foods.”
The appointment of Mr. Woodside comes at a “critical moment in Impossible Foods’ growth trajectory,” the company said. In January, Impossible Foods launched its first product upgrade, the Impossible Burger 2.0, which is now served at thousands of restaurants across Hong Kong, Macau, Singapore and the United States. In the U.S., restaurants including White Castle, Wahlburgers and Umami Burger carry the plant-based burger. Later this year, the Impossible Burger is expected to debut in grocery stores in the United States.
Impossible Foods produces its plant-based burgers and other products at the company’s 68,000-square-foot production plant in Oakland, Calif. The company employs approximately 350.
The Impossible Burger handles, cooks and tastes like ground beef from cows but is made entirely from plants, Impossible Foods said. The burger’s crucial ingredient is leghemoglobin, or “heme," which gives the Impossible Burger its bleeding attribute and creates the flavor in raw and cooked product. Heme reacts with the proteins, amino acids, sugars and vitamins in the blend.
The Impossible Burger generates about 87% fewer greenhouse gases, the company said, and it uses 75% less water and requires about 95% less land than conventional ground beef.