WINSTON-SALEM, N.C. — Offering donut-infused ice cream available in both milkshakes and scoop sandwiches and allowing guests to customize their donuts are two components of a shop redesign from Krispy Kreme Doughnut Corp. The company planned to preview the redesign at a new Krispy Kreme in Concord, N.C., on July 23.
Other innovations include digital and interactive enhancements. The Concord location is one of 45 shops that Krispy Kreme plans to open in new and existing markets across the country through 2020.
“This new shop experience honors the heritage of Krispy Kreme while at the same time acknowledging and addressing the rising expectations of our customers,” said Andy Skehan, president, North America, Krispy Kreme Doughnut Corp. “From our time-tested process of producing the world’s most loved doughnuts to our new Original Glazed donut-infused ice cream, we’re very excited for what the future holds.”
The ice cream sandwiches at the Concord location feature Original Glazed donut-infused ice cream scooped between a sliced donut with a combination of toppings and drizzles. Options include vanilla sprinkled, triple chocolate, Cookies & Kreme, vanilla chip, chocolatey caramel coconut and vanilla fruity crunch.
The milkshakes are made with Original Glazed donut-infused ice cream and are topped with whipped cream and a mini Original Glazed donut. Flavors include vanilla glazed, double chocolate, salty caramel, classic strawberry and Oreo Cookies & Kreme.
Guests may customize their donuts through a combination of 5 different glazes, 10 toppings and 5 drizzle flavors. The customized donuts are available in three-packs and half-dozen options.
A donut theater experience in the Concord shop offers an end-to-end view of the donut-making process. Donut display cases and digital menu boards have new lighting. Customer service enhancements include online ordering, delivery, in-shop self-service pickup, dedicated parking for mobile order pickup and an expanded drive-thru with two lanes and digital order confirmation.
Based in Winston-Salem, Krispy Kreme was founded in 1937. JAB Holding Co. acquired the business in 2016. Krispy Kreme now has nearly 1,400 retail shops in 33 countries. Krispy Kreme donuts may be found in about 12,000 grocery, convenience and mass merchant stores in the United States.