PHOENIX – Bar-S Foods brand FUD is joining forces with Tapatío Foods, L.L.C. to launch a new smoked sausage product featuring the fiery flavor of Tapatío hot sauce.
Made with pork, turkey and Tapatío Salsa Picante hot sauce, the fully cooked sausages are gluten-free and contain no added M.S.G.s. The smoked sausages are available in 14-oz. packages containing six links.
FUD – which stands for fine, unique and delicious – has offered its portfolio of meats and cheeses in the U.S. for more than 60 years and has built a dominant presence in the U.S. Hispanic market.
“We’re thrilled to partner with Tapatío," said J.J. Tellez, marketing director for Sigma Alimentos, parent company of Bar-S Foods. "We know consumers crave to personalize their food and, even more, to experiment with spice. Our collaboration will expand into products that will delight consumers with new flavor alternatives that will create more tasty moments to enjoy FUD and Tapatío together, surprising with pairings that many families have been doing at home.”
Tapatío hot sauce has been in the American market for more than 40 years and is the No. 4 hot sauce in the country, the company said.
“We are pleased that the FUD brand has partnered with us in the meat category, they understand the market and are passionate about authentic flavors,” said Luis Saavedra, vice-president of Tapatío. “Our loyal consumers will enjoy true Tapatío hot sauce in the convenience of products for everyday use."