PLANO, TEXAS — Yum! Brands, Inc. has joined forces with Kellogg Co. to create a new mashup for Pizza Hut restaurants: The Stuffed Cheez-It Pizza.
Available for a limited time, the pizza features four baked jumbo squares of sharp cheddar Cheez-It cracker crust stuffed with either cheese or pepperoni and cheese. The stuffed squares are served with a side of marinara dipping sauce.
“We pride ourselves on being the go-to for unexpected pizza innovations,” said Marianne Radley, chief brand officer for Pizza Hut.
The Stuffed Cheez-It Pizza was born out of the insight that Cheez-It is a popular snack among college students, one of Pizza Hut’s largest fan bases. With that knowledge, Pizza Hut’s culinary team worked with Cheez-It to develop a product “that ties the best of both pizza and Cheez-It worlds into one new innovation that’s delivering exactly what customers want,” Pizza Hut said.
“Kellogg’s iconic Cheez-It brand brings a whole new dining experience to Pizza Hut lovers and will not disappoint,” said Wendy Davidson, president of Kellogg’s U.S. Specialty Channels. “The Stuffed Cheez-It Pizza is an example of two great companies leveraging their strengths to delight guests with a new experience on a classic favorite.”