CHICAGO — Conagra Brands, Inc. has partnered forces with the Coca-Cola Co. to launch new Snack Pack Fanta Gels. The collaboration marks the first co-branded partnership for both Snack Pack and Fanta.
Conagra and Coca-Cola worked together to create the new gels, testing several recipes to develop taste profiles that mirror Fanta soft drinks, according to the companies. Varieties include orange, grape and pineapple.
“Fanta is known for extraordinary flavors, and orange, pineapple and grape are some of our most loved,” said Tutul Rahman, Fanta brand director. “Bringing them to a new category in Snack Pack Gels made all the sense in the world. We worked with the team to make sure that our iconic flavors came through, and we have no doubt that Fanta Snack Pack Gels will definitely be a thing.”
Snack Pack Fanta Gels are slated to hit shelves in late November at retailers nationwide. Each of the three flavors will be available in six packs of 3.25-oz cups and will retail for $2.79.