Storytelling takes top spot in Innova’s 2020 trends12.06.2019By Jeff GelskiStories of a product’s origin, its cultural significance or its processing techniques may attract consumer interest.
Costa Coffee names new c.e.o.By Sam DanleyFormer McDonald’s exec to take the helm at the coffeehouse chain.
The story behind Coca-Cola’s 'first new major brand' in 10 yearsBy Rebekah SchoutenAHA sparkling water to hit shelves in March 2020.
