BOCA RATON, FLA. — Avocado-flavored mayonnaise and buffalo ranch barbecue sauce are among product launches planned by McCormick & Co. this year.
New product introductions will continue to accelerate the growth of the Frank’s RedHot and French’s brands, said Lawrence E. Kurzius, president and chief executive officer, Feb. 18 at the Consumer Analyst Group of New York conference.
“Frank’s RedHot thick sauce and varieties like buffalo ranch will bring great Frank’s flavors to new occasions where dipping and toppings are desired,” he said. “We’ve had great success with our Frank’s new products in launching them in new categories, and, in fact, half of our household penetration gains for Frank’s brand have been driven by new products.”
The French’s mustard brand has returned to sales growth, he added.
“Renewed focus on consumer messaging and winning key merchandising windows delivered 3% growth in 2019 retail consumption, driving both share and category growth for the first time since 2016,” Mr. Kurzius said.
He added McCormick & Co. in 2020 will debut flavored mayonnaise varieties, including guacamole, through a Mexican joint venture. Reduced-sugar Stubb’s Bar-B-Q sauce also is scheduled to launch this year as is a salt-free seasoning blend. Later this year McCormick & Co. will launch a range of recipe mixes designed for the Instant Pot, a brand of multicookers that are combined pressure cookers and slow cookers.
In the United Kingdom, McCormick & Co. will introduce a range of herb and spice blends for plant-based protein meals. In France, a new range of snacks under the Vahine brand contain a mix of nuts, seeds and fruit.
Younger generations are fueling the demand for flavor, Mr. Kurzius said.
“Gen Z is the largest consumer segment, bigger than millennials, and they are just starting to enter the workforce, form households and fuel the next generation of flavor growth,” Mr. Kurzius said. “They’re more experimental and health aware about food and seek authentic, global, bold and spicy flavors. They place an emphasis on ethics and sustainability in making food choices. Finally, Gen Z is nostalgic for brands and flavors with heritage. McCormick, with our 130-year history, has the right brands for them.”