CHARLOTTE, NC – Dole Food Company, Inc. has expanded its line of Slawesome! Kits with the Dole Hawaiian Slawesome! Kit. The new offering features a mix of shredded green and red cabbage and carrots, Dole’s Grilled Pineapple Dressing made with Dole Tropical Gold Pineapples, and tropical seasoning.
"Dole introduced Slawesome! in 2018 as the industry’s first line of seasoned coleslaw kits in response to simultaneous consumer demand for cabbage, coleslaw and Dole’s salad kits,” said Bil Goldfield, director of corporate communications for Dole. “The line continues to show strength among the widest spectrum of shoppers – from vegetarians and plant-based-diet converts to flexitarians and meat-eaters wanting a topping for beef, pork, poultry and fish.”
With the new kit, the company is honoring its 100-plus years of growing pineapples in Hawaii at the Dole Plantation and elsewhere. The open-design bag of the Hawaiian slaw offers flavor-specific pairing and topping suggestions and a link to Dole’s library of recipes, some of which feature Dole Slawesome! Kits as ingredients.
“With the Dole Hawaiian Slawesome! Kit, we’re directly leveraging our unique and historic pineapple experience to grow the coleslaw kit category with an only-from-Dole taste sensation that pairs well with pulled chicken sandwiches, fish tacos and turkey burgers, and is the perfect topping for a variety of soups and stews,” Mr. Goldfield said.
The new kit serves three to four people and has a suggested retail price of $2.99.