LOS ANGELES — Silly Brands Inc. launched Silly Juice, a line of bold-flavored juices made with fruit.

The beverages are available in six flavors: Cool Blue Frozen, Orange Cream, Pink Strawberry Swirl, Red Apple Cherry Blossom, Watermelon Fruit Punch and White Grape Burst. They are non-GMO, gluten-free, low in sodium and contain no added colors or high-fructose corn syrup.

“Everything from our playful packaging to our carefully crafted flavor profiles breathes new life into the juice category and demonstrates our dedication to sparking ‘silly’ moments with every sip,” said Keith Davis, chief executive officer and co-founder of Silly Juice.

Mr. Davis partnered with co-founders including Bruce and David Langer, president and CEO of Langer Juice Co., and youtubers The Ace Family to develop the flavors.

The beverages are available direct-to-consumer online in 12 packs of all flavor varieties.

“We recognized the opportunity to start a flavor revolution that the juice category has never seen before,” said Bruce Langer, co-founder of Silly Juice and president of Langer Juice Co. “We created Silly Juice with a commitment to bringing unexpected, delicious flavor combinations to the marketplace, and now with the launch of our direct-to-consumer website, it is easier than ever to bring our silliness to doorsteps worldwide.”