RANCHO SANTA MARGARITA, CALIF. — Blue California launched the Destination Flavors Collection 2021, featuring eight fruit flavors for hard seltzer brands to use in ready-to-drink alcoholic beverages.
Inspired by popular vacation destinations, the collection includes Catalan Crush, a peach flavor; Arctic Gem, a raspberry flavor; Pacific Blossom, a cherry flavor; Caipirinha Cool, a limeade flavor; Thai Treat, a mango flavor; Aruba Ariba, a tropical blend flavor; Aztec Adventure, a prickly pear flavor; and California Dreamin’, a citrus flavor.
“Clean label RTD alcoholic beverages put product developers to the test because low-sweetness products are quite challenging to develop,” said Kathy Oglesby, head of flavors and fragrances at Blue California. “We make it easy by providing flavors paired with taste modulation technology developed by our collaborator SweeGen. For the health-conscious consumer lifestyle, these Destination Flavors meet the market demand for improved taste, wider choices and simple ingredients.”