KANSAS CITY — Chips with heat are spicing up the snack aisle, ranging from traditional potato chips to vegetable tortilla chips and cauliflower chips.

PepsiCo, Inc.’s Frito-Lay North America division has partnered with professional basketball player Jayson Tatum to release a new Ruffles potato chip flavor. Ruffles Flamin’ Hot BBQ combines a tangy barbecue flavor with Frito-Lay’s Flamin’ Hot kick. The flavor was inspired by Mr. Tatum’s hometown, St. Louis, which is known for its spicy barbecue. The new chips mark the first time any Frito-Lay snack has combined barbecue flavor with Flamin’ Hot flavor, according to the company.

"Growing up in St. Louis, bold and spicy barbecue flavors were a staple for me, so bringing that heat to my favorite snack is incredible to see — and taste,” Mr. Tatum said.

The Campbell Soup Co. is offering new spicy snacks under both its Kettle Brand and Late July brands.

Late July is launching Vegetable Tortilla Chips in a Beat the Heat! Red Pepper flavor, featuring chia seeds and chipotle seasoning. The tortilla chips are vegan, gluten-free and Non-GMO Project verified.

Kettle Brand is adding a habanero lime flavor to its Krinkle Cut potato chip portfolio. The chips are gluten-free and Non-GMO Project verified.

Real Food From the Ground Up is launching Cauliflower Chips in a spicy buffalo flavor. The products are certified vegan, gluten-free and Non-GMO Project verified.

“We see cauliflower as our lead vegetable base and will keep innovating until there is a plant-based, cauliflower offering for each salty snack subcategory,” said Deb Holt, chief marketing officer for Real Food From the Ground Up. “That said, we’re really excited about dipping into the potato chip category with a cauliflower-based version, as America’s favorite chip needed an update.

“Consumers see snacking as an important source of comfort, connection and community, especially during the past year. Real Food From the Ground Up will continue to be the leader in connection and plant-based snacks through product offerings both on retail shelves and online.”

View slideshow of new products.