HERSHEY, PA. — The Hershey Co. is doubling down on peanut butter with the debut of Reese’s Ultimate Peanut Butter Lovers Cup, available a for a limited time only.
The new treats feature a peanut butter candy-flavored shell stuffed with Reese’s peanut butter. The product marks the first time in its more than 90-year history that the Reese’s brand is releasing a peanut butter cup with no chocolate.
“While launching a Reese’s Cup with absolutely no chocolate might come as a shock, we're giving the truest peanut butter fans something to go wild about,” said Margo McIlvaine, Reese's brand manager. “The frenzy that comes with changing an icon like the Reese's Cup is real — but you can still enjoy the classic plus get more peanut butter flavor with a new option that's every peanut butter lover's dream.”
Reese's Ultimate Peanut Butter Lovers Cups are set to hit shelves nationwide in early April. The confectionery will be available in 1.4-oz packs for $1.09, king size 2.8-oz packs for $1.79 and 9.3-oz bags of miniatures for $4.09.
Hershey in April 2019 introduced Reese’s Peanut Butter Lovers cups, featuring a thicker peanut butter core with an extra layer of peanut butter on top.