WICHITA, KAN. — Chris Dull has been named chief executive officer of Freddy’s Frozen Custard & Steakburgers, which was acquired by private equity firm Thompson Street Capital Partners in March. Mr. Dull succeeds Freddy’s co-founder Randy Simon, who will remain chairman of the board.
In his new role, Mr. Dull will be tasked with increasing Freddy’s focus on marketing and technology deployment, evolving the brand’s operational best practices and accelerating franchise development.
Mr. Dull was most recently president and CEO of Global Franchise Group, parent company of Great American Cookies, Marble Slab Creamery/MaggieMoo’s, Pretzelmaker, Hot Dog on a Stick and Round Table Pizza.
“As we look to continue Freddy’s positive momentum, we’re proud to welcome Chris into the Freddy’s family,” Mr. Simon said. “His background and expertise will be a true asset in building upon the success we’ve achieved and expand our footprint nationwide, while continuing to prioritize the success of our franchisees. Most importantly, Chris shares our commitment to operating ‘The Freddy’s Way,’ our promise to approach every aspect of our business the right way, holding true to our values and emphasizing quality.”
Freddy’s has opened six restaurants in the first quarter of 2021 and plans to open more than 50 nationwide throughout the remainder of the year. The chain has averaged 30 to 60 new restaurant openings each year since 2016, growing to more than 400 locations that serve 32 states.
“Freddy’s has emerged as one of the strongest and most viable franchise opportunities within the fast-casual segment today, creating a customer experience that is unparalleled in every aspect, from its hospitality and service to the one-of-a-kind menu offerings and product innovation,” Mr. Dull said. “Once I was introduced to the brand and saw firsthand the operational excellence of its business model, I immediately jumped at the chance to join this exceptional team. With a simple yet craveable menu and proven processes, as well as some of the best training capabilities I’ve seen within the industry, the Freddy’s concept is easy to execute and boasts a profitable AUV for franchisees. Our system being comprised of dozens of franchisees who operate hundreds of units is a true testament to the viability of this franchise opportunity and growth potential, and I have no doubt the sky is the limit.”