MIERLO, THE NETHERLANDS — GNT Group, BV, manufacturer of Exberry Coloring Foods, announced an initial investment of $30 million to expand its operations in North America.

The company's new facility in North Carolina currently features an expansive warehouse, with a Technical and Culinary Experience Center set to follow in August 2022.

“As the global leader of coloring food, we see consistent demand for our colors as the consumption of products that are formulated with Exberry continues to grow,” said Hendrik Hoeck, chief executive officer of the GNT Group. “Part of our strategic growth plan is a multiple phase expansion in North America. I am happy to announce the completion of the initial phase with our warehouse commissioning on Oct. 15, 2021. This will bring increased capacity, supply-chain efficiency and improved control of inventory.”

The new Technical and Culinary Experience Center that is scheduled to open next year will provide visitors and culinary teams with an opportunity to experiment, create and innovate together, he added. Customers and teams of R&D scientists will use the center to collaborate on color matching, pilot plant trials and more.

“The expected completion of the next phase will bring finished good production even closer to our North American customers,” Mr. Hoeck said. “This will increase the speed of bringing innovation to market.”

GNT’s Exberry concentrates are manufactured from fruit, vegetables and edible plants using only gentle physical methods such as chopping, boiling and filtering. The brand provides more than 400 shades that are suitable for a wide range of food and beverage applications, including confectionery, dairy and bakery products, soft and alcoholic beverages and savory applications. GNT is headquartered in Mierlo, The Netherlands, and has global reach with customers in 75 countries and offices in North and South America, Asia, Europe and the Middle East.