HERSHEY, PA. – The Hershey Co. aims to simplify nutrition information for consumers by introducing front-of-pack labeling in the second half of 2013.

By highlighting calories, saturated fat, sodium and sugar on the front of the package, Hershey hopes to help consumers make balanced choices.

The initiative is part of the Facts Up Front nutrition labeling program launched by the Grocery Manufacturers Association and the Food Marketing Institute in 2011.

Hershey currently offers recipes and lifestyle tips on its Moderation Nation web site, as well as outreach programs and events to promote health and wellness. Additionally, the company said it has committed to not advertising to children under 12 and leverages product innovation to provide lighter options, such as its reduced-fat Simple Pleasures chocolates that debuted last year.