PURCHASE, NY. — PepsiCo, Inc. is expanding its Rockstar Energy brand with the launch of a new hemp-infused beverage: Rockstar Unplugged.
According to PepsiCo, the new beverage “focuses less on providing a big hit of energy and more focus on enhancing good vibes” with an ingredient list that includes hemp seed oil, B vitamins, spearmint and lemon balm. Hemp seeds do not naturally contain cannabidiol (CBD) or tetrahydrocannabinol (THC), which are compounds found in other parts of the cannabis plant.
Rockstar Unplugged contains 80 mg of caffeine in each 12-oz slim can. The new beverage is available in three sugar-free flavors — blueberry, passionfruit and raspberry cucumber — at a suggested retail price of $1.99.
“With Rockstar Unplugged, we continue the brand’s heritage in driving culture while delivering innovation to the category,” said Fabiola Torres, general manager and chief marketing officer of the energy category at PepsiCo. “Ninety-one percent of our consumers told us they wanted a beverage that lifts their mood. Rockstar Unplugged delivers the ingredients consumers have been asking for, creating an opportunity for us to transform the category and introduce new consumers to our energy portfolio.”This isn’t PepsiCo’s first foray into hemp-infused beverages. In April 2021 the company introduced Rockstar Energy + Hemp in Germany.