NEW YORK — New York startup Bubluv Inc. launched its Bubble Tea, the first ready-to-drink boba alternative containing no added sugar, according to the company.

Bubluv’s tapioca pearls are made with a blend of tapioca starch and konjac, a root vegetable. The konjac gives the pearls a texture in between jelly and a regular tapioca pearl, according to the company.  

The bubble tea contains antioxidants, such as vitamin C, and is both keto-friendly and gluten-free. It comes in three varieties: black milk tea with tapioca pearls, matcha soy latte with tapioca pearls and oolong guava with tapioca pearls. Each 9.5-oz bottle is sweetened with monk fruit and brewed with loose leaf tea.

The products are available direct-to-consumer at for a suggested retail price of $34.99 for a 6-pack.

“After learning how unhealthy boba tea could be, I decided to create Bubluv Bubble Tea so I could enjoy one of my favorite drinks without worrying about how much sugar I was consuming,” said Diana Ark Chen, chief executive officer and founder of Bubluv Inc. “The incredible pre-launch demand has been a clear indicator that I was not alone in my sentiment. Consumers deserve to experience bubble tea in a simple and better-for-you way, and we're excited to bring this first-of-its-kind beverage to market.”