PHILADELPHIA — Grocery delivery platform Gopuff has named seven food and beverage brands to participate in its Put Me On small business accelerator program.

Co-founders Yakir Gola and Rafael Ilishayev launched Put Me On to provide tools and resources to support and empower entrepreneurs from historically underrepresented groups. Participants will have access to monthly workshops hosted by industry leaders, networking events and one-on-one capacity-building sessions with marketing, private label, business insights, advertising, merchandising and supply chain teams at Gopuff. Additionally, the brands will launch and promote products through the Gopuff platform.

“Supporting entrepreneurs and small businesses is a fundamental pillar of what we do at Gopuff because Rafael and I know firsthand the challenges of building a business from the ground up,” Mr. Gola said. “The Put Me On program is a way for us to leverage our business model and resources to help others succeed, particularly entrepreneurs from underrepresented communities facing even greater obstacles. Running with the incredible success we had with the inaugural class, we’re so proud to announce this new group of entrepreneurs from diverse backgrounds who are ready to take their brands to the next level.”

Food and beverage brands selected for the second class of the Put Me On program are:

  • Boba x Ice Cream, an Asian-inspired frozen dessert brand
  • GoOats Oatmeal Bites, a portable take on a breakfast staple
  • Hella Cocktail Co., a maker of premium mixers and bitters
  • Hrbvor, herbal tea featuring whole leaf, organic herbs
  • Nunbelievable, a mission-driven cookie company
  • Superfrau!, a sparkling beverage formulated with leftover liquid whey
  • Sweet Logic, a line of keto-friendly desserts and snacks

“We’re on a mission to disrupt the ice cream industry and transform the All-American treat with Asian-inspired flavors and the cultural phenomenon of boba,” said Charn Bak, co-founder of Boba x Ice Cream. “Partnering with Gopuff's ‘Put Me On’ program gives support to inspire a future where Asian Americans feel included, empowered, and proud to share our unique cultures and create a more fun, diverse and inclusive world.”

Gopuff is accepting applications for the third class of the Put Me On accelerator program. Brand founders may apply at