MCLEAN, VA. — The frozen foods brand formerly known as 8 Myles is introducing a new line of products under the name Myles Comfort Foods following its recent seed funding round and expanded distribution.
The company markets a line of frozen macaroni and cheese meals. Offerings include homestyle, Philly cheesesteak and Buffalo-style chicken. The rebranded and reformulated products are rolling out to 1,200 retail stores across the country, including Sprouts Farmers Market, Whole Foods Market and Target stores.
“We decided to rebrand because we wanted to be more intentional about who we are,” said Myles Powell, founder and chief executive officer. “It’s in the name. We also reformulated and are releasing a new lineup of mac and cheese that features more decadence, more bold flavors, and places an even bigger emphasis on our value proposition — clean, premium, comfort food. With this new lineup, we are excited to stand out in the frozen food space even better than before as we expand our distribution footprint and develop a deeper bond with our consumers.”
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