CHICAGO — True Made Foods, a brand of condiments formulated with fruits and vegetables, was named the winner of the inaugural NIQ Founders Pitch Slam competition. The event was presented by NIQ (formerly NielsenIQ), a provider of data and analytics solutions, at its C360 conference in Los Angeles.
Applicants presented to a series of judges and were evaluated based on brand story and mission, product innovation, financial and growth potential and alignment to consumer needs and trends. Twenty semifinalists received access to data experts and participated in a virtual pitch. The judging panel selected five finalists, which included Dokkaebier, an Asian-inspired craft brewery; Lemongrass Farms, a natural insect repellent; Root & Splendor, a line of plant-based home and body products; and lil’gourmets, an organic baby food brand.
“We are thrilled to have brought together some of the brightest minds in the CPG industry and provided a platform for these innovative brands to showcase their ideas and connect with potential retailers, investors and partners,” said Andrew Criezis, senior vice president and general manager at NIQ. “It has been inspiring to witness the ingenuity and passion of entrepreneurs striving to make a significant impact in the CPG industry and tackle key consumer needs.”
Founded in 2015, True Made Foods, Alexandria, Va., offers a line of low- or no-sugar ketchups, mustards, barbecue sauces and hot sauces sweetened with ingredients such as butternut squash, carrots and apples. The business was awarded a grand prize exceeding $500,000 in cash and in-kind services.
“We are honored to be crowned the inaugural NIQ Founders Pitch Slam competition winners,” said Abraham Kamarck, founder and chief executive officer of True Made Foods. “This extraordinary platform provided us with invaluable insights and resources, courtesy of NIQ’s cutting-edge data solutions. With NIQ’s support, we’ve fortified our brand story, forged vital connections and propelled our business to new heights.”
To be eligible, applicants must have annual revenue between $250,000 and $20 million with products currently available for sale in the United States. Additional criteria and details may be found at niq.com/pitchslam.Enjoying this content? Learn about more disruptive startups on the Food Entrepreneur page.
