LOS ANGELES — The Naked Market, owner of brands including Rob’s Backstage Popcorn and Flock Foods, has acquired low-alcohol beverage maker Haus. Financial terms of the transaction were not disclosed.

Founded in 2019, Sonoma, Calif.-based Haus primarily was built as a direct-to-consumer brand offering a line of aperitifs with low alcohol by volume and formulated with fruits, herbs and botanicals. Last summer, the startup was slated to close a Series A funding round, then its lead backer, reportedly Constellation Brands, declined to move forward with its investment.

The Naked Market is relaunching Haus with three of its best-selling flavors, citrus flower, pomegranate rosemary and grapefruit jalapeño. The company aims to take the brand into new food and beverage categories and has hired Sonoma winemaker Micah Wirth to oversee research and development. As part of the deal, The Naked Market said it will give 5% of Haus back to its previous employees, founders and investors.

“It’s incredibly difficult to build an iconic brand in the food and beverage space, but Haus did so and in short order,” said Harrison Fugman, co-founder and chief executive officer of The Naked Market. “Our goal in acquiring Haus is to bring an outstanding brand back to market and build off of the strong community it created, with an increased focus on unit economics.”

Alex Kost, co-founder and chief operating officer of The Naked Market, added, “While we had no plans on our roadmap to enter the alcohol industry, when the opportunity arose to take over a brand as strong as Haus, we quickly put the process in play to get a deal done.”