CHICAGO — Ferrara Candy Co., a Ferrero Group related company, is reviving the Wonka candy brand with the launch of Wonka Magic Hat Gummies. The limited time offering comes ahead of Warner Bros. Picture’s “Wonka” movie, which is set to release in December.
Each pack of Wonka gummies features four flavors of top-hat shaped candies, including strawberry watermelon, raspberry grape, orange strawberry and magic berry.
“With the anticipation of the new ‘Wonka’ movie, we are excited to help bring the film to life through the return of the Wonka brand to sugar confections with the new Magic Hat Gummies,” said Greg Guidotti, chief marketing officer at Ferrara Candy Co. “With this innovation, our goal is to create fun and imaginative experiences through candy that offers fans a little bit of magic with every bite.”
Wonka Magic Hat Gummies will be available in 4-oz and 8-oz packages, with a suggested retail price between $1.99 and $3.69, at Walmart stores beginning Sept. 1. The candy will expand into additional national retailers starting on Sept. 28.