KANSAS CITY — Despite record heat across various parts of the United States, foodservice companies are ushering in their fall menus as “pumpkin spice latte (PSL) season” has begun earlier than previous years.
The global pumpkin spice products market is expected to reach a market value of $1.1 billion in 2023 and is expected to grow by a compound annual growth rate (CAGR) of 8.2% between 2023 and 2033, according to Future Market Insights (FMI). FMI said the pumpkin spice product market registered a CAGR of 4.1% from 2018 to 2022.
Starbucks Corp. is celebrating its pumpkin spice latte’s 20th anniversary on menus and brought back its fall lineup on Aug. 24. New offerings on Starbucks menus this year include a baked apple croissant, iced apple crisp oat milk shaken espresso and an iced pumpkin cream chai latte.
Krispy Kreme, Inc. launched its fall-flavored donut collection Aug. 7. It features four donuts, with two returning and two new offerings.
“Year after year, we fall in love all over again with pumpkin spice-flavored treats, and this year pumpkin spice lovers will fall the hardest at Krispy Kreme,” said Dave Skena, global chief brand officer for Krispy Kreme.
