CHICAGO — Kraft Heinz Co. brand Oscar Mayer is launching its first on-the-go refrigerated breakfast offerings with its new Scramblers line.
Featuring two fresh eggs, potatoes and a combination of meat and cheese, the product was designed in response to declining levels of breakfast consumption due to a lack of healthy options, according to the company. Oscar Mayer Scramblers aim to provide a high quality, on-the-go meal, with varieties such as Bacon & Velveeta, Ham & Colby Jack and Weiner & Cheddar.
“While people crave a tasty breakfast, it is often compromised with quick, boring options due to busy weekday mornings,” said Kelsey Rice, associate director at Oscar Mayer. “With fans yearning for more fresh, convenient and satiating breakfast options, Scramblers is set to spark smiles through seriously delicious meats, providing hearty ingredients and tasty, meaty recipes.”
Oscar Mayer’s breakfast offering is now available in retailers nationwide. The launch comes as part of Kraft Heinz’s innovation strategy to bring existing brands into new spaces and occasions.