LOUISVILLE, KY. — Beverage innovation company Clear Cut Brands is debuting two new health-conscious product lines: Clear Cut Hero and LEVO Energy + Focus.

Clear Cut Hero is a hydration drink aimed at consumers with active everyday lifestyles. The clean label product includes a variety of essential electrolytes, sodium, magnesium, calcium, niacin and vitamin C, along with no artificial ingredients, high-fructose syrups or aspartame. Clear Cut Hero is launching in flavors like mango and peach Nexus, blue raspberry Cosmic, lemon and lime Eclipse, fruity Apex and more.

“It’s been widely reported that a full 75% of US adults are chronically dehydrated,” said Joey Nickell, chief executive officer of Clear Cut Brands. “So it’s not just elite athletes who benefit from Clear Cut Hero — it’s an everyday performance drink that helps you win the battle between thirst and hydration.”

LEVO Energy + Focus is designed as an alternative to conventional energy shots, combining the boost of caffeine with functional benefits. Each 2-oz shot contains 75 mgs of caffeine, naturally derived from tea, and 75 mgs of l-theanine, an amino acid associated with increased mental clarity. The product is initially available in grape and berry flavors.

“LEVO is made for those ready for a better way to own their moments,” Mr. Nickell said. “Our formulation provides a steady stream of energy without the jitters or a crash, combined with the mental clarity needed to elevate your focus and execution.”