BOSTON — Agricultural cooperative Ocean Spray Cranberries, Inc. is launching Ocean Spray Zero Sugar Juice Drink, the company’s first zero sugar beverage.

The product, which is formulated with fruit juice and sweetened using stevia, will be available in cranberry and mixed berry flavors. Ocean Spray designed the drink to be its latest offering for the growing number of health-conscious consumers, joining the brand’s better-for-you juice offerings that launched earlier this year.

“From full flavor blends to refreshing diet and now bold zero sugar, Ocean Spray is committed to developing product innovations that continually meet the needs and desires of consumers who are seeking out more options for their juice drink,” said Trinh Le, vice president of next generation beverages and omni-channel marketing at Ocean Spray. “We're excited to be the first brand to introduce this new innovative product in the shelf stable aisle and continue our legacy of beverage innovation.”

Each serving of Ocean Spray Zero Sugar Juice Drink contains less than 10 calories and 20% of the daily recommended value of vitamin C. Both varieties are slated to hit the shelves at grocery stores nationwide beginning in November 2023.