LITTLETON, COLO. — Plant-based protein bar, protein beverages, and protein powder company Aloha is joining SemCap Food & Nutrition’s portfolio after SemCap invested $68 million to place a “significant minority stake” in the company. The investment of secondary capital also will buy out early angel investors, according to the company.

With Aloha being an employee owned and operated company, employees and management will still be able to retain a significant stake in the company as well as maintain Aloha’s status as an independently operated entity.  

SemCap’s investment will help Aloha to focus on scaling acceleration of traditional retail channels and continuing enhancing its digital presence.

Brad Charron, Aloha’s re-founder since late 2017, will continue his role as chairman and chief executive officer for Aloha.

Aloha has added John Haugen and Ryan Newcom from SemCap and Paul Kenny to its board of directors.

“SemCap Food & Nutrition is an ideal partner,” said Charron, chairman and CEO of Aloha. “Their recognition and buy-in to what we have built thus far at Aloha comes at a key inflection point. With an impact-driven investment strategy, exemplified by successful partnerships with like-minded entrepreneurial brands such as Purely Elizabeth and Good Culture, SemCap completely aligns with our mission to make simple, nutritious food accessible to everyone, while using our business as a force for good. We look forward to many more multiples of profitable growth with their inclusion.”

Aloha’s products may be found at such retailer as Whole Foods Market, Sprouts Farmers Market, Wegmans, Harris Teeter, HEB, Kroger, Albertsons, Publix, Stop and Shop, Natural Grocers, Central Market, Thrive Market, Amazon, Walmart.com, Vitacost.com, and Aloha.com.

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