CHICAGO – Traffic to U.S. restaurants and food service outlets was flat during the third quarter of 2014, according to The NPD Group. Within the research firm’s quarterly data is a profile of the winning categories and losing categories during the quarter.
For example, the quick service restaurant categories of fast casual, coffee/donut/bagel, and Mexican posted visit gains during the quarter while hamburger, sandwich and Asian quick service restaurant categories saw traffic decline.
Consumer spending rose 3% in the July/August/September quarter, NPD said, due to average eater check gains. Check and dollar gains are in line with food away-from-home inflation. The market research firm also said dealing/discounts are still supporting traffic with visits on a deal up 4% compared to a decline in non-deal visits.