MINNEAPOLIS — Alliance Consumer Growth, a private equity firm that has invested in such food and beverage companies as Barkthins and Suja Juice, has taken a stake in Live Better Brands, maker of the Way Better Snacks brand. Terms of the investment were not disclosed.
Live Better Brands said the investment will support its efforts to expand product distribution nationwide, expand new product development and increase its overall marketing spend.
“We are very excited to partner with A.C.G. to take our business to the next level,” said Jim Breen, founder and chief executive officer of Way Better Snacks. “We believe A.C.G.’s expertise, particularly in targeting health-minded consumers who demand more out of their snack foods, will be very valuable as we look to accelerate our growth and further develop our brand.”
Founded in 2001, the Way Better Snacks product line features tortilla chips and crackers.“Way Better is a true leader and innovator in the premium natural snacks category,” said Trevor Nelson, managing partner of A.C.G. “We are thrilled to work with Jim and his outstanding team to help grow the brand. Way Better is exactly the type of next-generation, high-growth brand that we look to partner with.”