Peter Horst isThe Hershey Co.'s new senior vice-president and chief marketing officer.

HERSHEY, PENN. — Peter Horst has joined The Hershey Co. as senior vice-president and chief marketing officer, effective July 27.

Previously, Mr. Horst was senior vice-president of brand marketing at Capital One Financial Corp. and prior that that, chief marketing officer for Capital One Bank.

“Peter is a seasoned marketing leader who has the skills, experience and proven track record to continue to evolve our marketing organization, build our iconic brands and drive global growth for the company,” said J.P. Bilbrey, chairman, president and chief executive officer of The Hershey Co.

Mr. Horst brings 25 years of experience to the Hershey team from companies such as General Mills, Verizon Business Online, Ameritrade and Capital One. , He received a bachelor’s degree in history and literature from Harvard University and a master’s of business administration degree in marketing and general management from Dartmouth College.

Mike Wege, new senior vice-president and chief administrative officer of Hershey.

Mr. Horst succeeds Mike Wege, who has been named senior vice-president and chief administrative officer of the company.

“Mike is a highly experienced leader, and I appreciate his commitment to help position the company for future growth as we accelerate our business in new markets around the world,” Mr. Bilbrey said.