MINNEAPOLIS — Caribou Coffee announced it will eliminate artificial flavorings in new and existing menu items throughout the year. By the end of 2016, the coffeehouse plans to convert all of its flavor syrups to a clean label standard, starting with vanilla syrup, which contains only pure cane sugar, water, natural vanilla flavor and Madagascar vanilla beans extract.
“The superior flavor of our real vanilla comes from two important ingredients: pure cane sugar and Madagascar vanilla beans,” said David Marshall, Caribou Coffee’s lead culinary chef. “Due to their flavor and aromatic qualities, these beans are the most popular and sought after vanilla variety. The simplicity of our new real vanilla not only makes it a great addition to any beverage, but allows us to create a few new, delicious limited time offers that really accentuate the simple, real vanilla taste.”
In March, the chain will introduce a new caramel sauce with simple ingredients.
“Caribou Coffee has always focused on superior taste and ingredients, and this year we are taking it to the next level by upgrading many of our ingredients and striving to use clean label ingredients whenever possible,” said Michele Vig, chief marketing officer, Caribou Coffee. “We have always used real chocolate in our hand-crafted beverages and we know our consumers love the taste. Clean label offerings are increasingly important to our consumers and meet the taste standards we set for ourselves as a premier coffee brand.”Founded in 1992, Caribou Coffee has more than 274 company-owned stores, 12 coffee and bagel stores in partnership with Einstein Bros. Bagels, 130 domestic license locations in 19 states and 211 international franchise stores in 10 countries.