SAN FRANCISCO — Purple is the new black — at least in products showcased at the Winter Fancy Food Show. The Specialty Food Association’s 41st annual event, held Jan. 17-19 in San Francisco, featured 80,000 specialty food and beverage products from more than 1,500 exhibiting companies around the world. Among them, organic stoneground purple corn flakes and purple potato and brown rice ramen were on display.
Purple’s popularity in specialty food launches was one of five trends identified by a panel of food journalists and consultants at the show.
“The breadth of products really reflects what consumers are looking for and what specialty food makers are doing to meet that demand,” Louise Kramer, communications director for the Specialty Food Association, told Food Business News. “Ultimately, the consumer is the decider; some trends stay and some go.”