The pursuit of app-iness
Apps are growing at a rapid pace, with an estimated 269 billion downloads expected in 2017, nearly twice the number from three years ago. The number of devices that run apps is projected to reach 6.2 billion in 2020, up from 2.6 billion in 2005, as desktop and laptop screen time decreases and mobile time increases.
Twenty-two per cent of consumers in 2015 reported using an app or other means to track the healthfulness of their daily food and beverage intake, which compared with 11% the year before who said they regularly use apps to plan what they eat and drink.
“So it’s not exactly going out on a limb to expect even more proliferation of app and mobile usage this year, but be on the lookout for new ones that cater to almost every conceivable aspect of what we eat and how we can lead healthier lifestyles,” IFIC said.