BROOMFIELD, COLO. — Famous Brands International, Broomfield, the parent company of Mrs. Fields Cookies, and snack manufacturer Taste of Nature, Inc., Santa Monica, Calif., announced a new licensing partnership for Mrs. Fields-branded pre-packaged cookies.
Starting Jan. 1, 2018, Taste of Nature will become responsible for manufacturing, selling and distributing Mrs. Fields cookies, including both every day and seasonal varieties for the grocery and retail channels in North America and more than 20 countries globally.
|Dustin Lyman, c.e.o. of Famous Brands|
“We are delighted to partner with Taste of Nature at this exciting phase in our company’s growth,” said Dustin Lyman, chief executive officer of Famous Brands. “We are confident this collaboration with Taste of Nature, Inc., will help Mrs. Fields reach an expanded retailer customer base and we look forward to working with a proven industry leader with a 25-year track record of success.”
Mrs. Fields opened its first store in 1977 and currently sells products at more than 300 retail locations globally and on-line. It also licenses its trademarks, logos and recipes to third parties for distribution. The new partnership with Taste of nature was sought out in an effort to grow the brand within the retail channel.
“Mrs. Fields is an iconic global brand led by a talented team at Famous Brands and we are thrilled to welcome its cookies into the Taste of Nature, Inc. portfolio,” said Scott Samet, president and co-founder of Taste of Nature. “We recognize Mrs. Fields’ commitment to providing delicious, high-quality products to their customers and look forward to growing the brand with our retail partners as part of a long-term partnership.”