Limited-edition crackers are crispy baked and butter flavored.

Jeff Hamilton has been with company since 1991.

Jaimie Lowe has 25 years of global finance experience.

Part of effort to expand into baking mix market.

Both varieties have different amounts of protein and whole grains.

Full wafer bar lineup will now be available at Walmart.

Delivers rich flavors in a thinner slice.

Category leaders and startups vying for shelf space.

First-of-its-kind innovation also low calorie and gluten-free.

Developed in collaboration with two professional female athletes.