Formulators are capturing the flavor profiles of beers, wines and spirits in a range of products.
British dairy brand Müller now offers gin and tonic-inspired yogurt. The product comes in original and pink gin elderflower varieties.
“…with constant shifting consumer behavior, we need to find smart ways to grow the brand and drive category growth,” said Michael Inpong, chief marketing officer. “Müller is here to add taste to everyday life, and we know that Müllerlight shoppers enjoy eating our yogurts throughout the day. Gin is the U.K.’s favorite spirit, and now people can enjoy the taste in a yogurt that is also fat free, high in protein and contains 0% added sugar.”
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