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Drink mixes tapping into top diet trends

New powdered beverages on the market feature keto or vegan formulations and functional benefits.

Chicago-based Vital Proteins is adding Vital Performance, a full spectrum line of high-performance, grass-fed, pasture-raised bovine collagen-based products tailored to meet the functional needs of today’s athlete. Formulated without fillers, binders, synthetic dyes, gluten, dairy or soy, the new line of powders come in a variety of flavors made with natural ingredients for pre- and post-workout support. Each of the Vital Performance products provide athletes with a targeted benefit needed to promote energy, endurance, muscle building and muscle recovery. There’s also a sleep product to assist athletes with getting a restful night so they wake up restored to conquer the next training session. Products are rolling out in December.

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