New options are adding to the growing and competitive category.
The Kroger Co., Cincinnati, is rolling out Simple Truth Plant Based, a collection of fresh meatless burger patties and grinds, as well as plant-based sausages (chorizo and kielbasa), deli-style slices, dairy products and more.
“Kroger’s commitment to innovating and creating new plant-based food mirrors the growing number of customers exploring meat and dairy alternatives,” said Nicole Davis, senior category strategy and innovation manager for Our Brands. “Taste is and will always be our No. 1 focus, and you can expect Kroger to continue to invest in this category, as we are committed to providing our customers with products that support their eating preferences and health and wellness goals.”
May
2024
Spring has sprung—with new sandwiches.
New product introductions tap into trending consumer flavors.