23
Feb
2021
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New on the shelves
Companies combine their brands in new pastries, cereals, cookie dough and more.
Kellogg Co. – Pop-Tarts
Kellogg Co.
Kellogg Co. is debuting two new Pop-Tarts varieties for the new year.
Frosted Froot Loops Pop-Tarts feature a fruity filling that tastes like Froot Loops cereal, Kellogg said. Each pastry is coated with frosting printed with colorful Froot Loops themed designs. Each two-pastry serving contains 370 calories, 30 grams of sugar and 4 grams of protein.
Mer-mazing Blue Raspberry Pop-Tarts feature a blue raspberry-flavored filling and are topped with icing printed with mermaid illustrations. Two toaster pastries contain 370 calories, 31 grams of sugar and 3 grams of protein.
General Mills, Inc. – Cocoa Puffs and Lucky Charms
General Mills, Inc.
General Mills, Inc. has spliced two of its cereals to create new Cocoa Puffs with Lucky Charms Marshmallows. The ready-to-eat cereal features frosted chocolate corn puff cereal with colorful shaped marshmallows and is packaged in 35-oz bags. Each 1-cup serving contains 140 calories and 12 grams of sugar.
General Mills, Inc. – Pillsbury
General Mills, Inc.
General Mills, Inc. has introduced Pillsbury ready-to-bake Lucky Charms cookie dough. The cookie dough comes pre-sliced in 12 big cookies that feature marshmallow bits in the shapes and colors of the hearts, horseshoes, clovers, blue moons and rainbows included in the brand’s ready-to-eat cereal. The 14-oz packages are available at select retailers at a suggested retail price of $2.50.
Clif Bar & Co.
Clif Bar & Co.
Clif Bar & Co. is launching Clif Coffee Collection, a new line of energy bars made with sustainably sourced organic coffee beans from Colombia. Available in dark chocolate mocha, vanilla almond latte and caramel macchiato varieties, the bars each contain one espresso shot’s worth of caffeine, 250 calories and 9 grams of protein.
Kellogg Co. – Kellogg's
Kellogg Co.
New from Kellogg Co. is Llama Loops Cereal, a limited-edition cereal containing pink fruit-flavored pieces speckled with colorful edible glitter. Packaged in 8.2-oz boxes, the cereal contains 150 calories and 15 grams of sugar per 1 1/3-cup serving.
Elmhurst 1925
Elmhurst 1925
Elmhurst 1925 is expanding its line of single-serve Milked Oats with three new flavors: chocolate, vanilla and blueberry. Made with six ingredients or fewer, the oat milk products are packaged in 11-oz cartons and contain 28 grams of whole grains per serving. All varieties are certified vegan, gluten-free, dairy-free and Non-GMO Project verified. Elmhurst 1925 Milked Oats retail for $4.99 per carton.
Walmart, Inc.
Walmart, Inc.
Walmart, Inc. is adding a new variety to its Great Value brand of instant oatmeal: snickerdoodle. The limited-edition flavor comes in an 11.38-oz box containing eight packets of the cookie-flavored oatmeal. Suggested retail price is $1.82.
Crispy Green, Inc.
Crispy Green, Inc.
Crispy Green, Inc. is introducing All Strawberry freeze-dried fruit snacks. Featuring one single ingredient and no added sugar, the fruit snacks are Non-GMO Project verified and contain 60 calories per serving.
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