Company’s innovation includes Starbucks offerings and plant-based products.
Nestle on Jan. 15 announced the newest Starbucks products hitting shelves in 2020, including Cold Brew Concentrate, Fresh Brew Coffee, Starbucks Coffee with Essential Vitamins, Starbucks Coffee with Golden Turmeric and Starbucks Coffee with 2x the Caffeine.
New Starbucks Cold Brew Concentrate is available in Signature Black and Caramel Dolce flavors in both multi-serve and single-serve formats. To make cold-brew coffee, consumers need only mix water and ice with the concentrate.
Starbucks Fresh Brew is packaged in pre-portioned, airtight cans that "lock in the peak flavor" of the coffee, Starbucks said. Available in Pike Place Roast, French Roast and Breakfast Blend, the grounds brew 4-6 cups of coffee.
Starbucks Coffee with Essential Vitamins is made with five B vitamins and comes in roast, ground and K-Cup pod formats.
Starbucks Coffee with Golden Turmeric combines coffee with turmeric, ginger and cinnamon and is available in roast, ground and K-Cup pod formats.
Starbucks with 2x the Caffeine contains twice the caffeine when compared to one Starbucks K-Cup pod of black coffee. The coffee is available in the K-Cup pod format.
Starbucks in August 2019 expanded into the retail refrigerated creamer category through its partnership with Nestle S.A.
Starbucks Creamers were initially launched in caramel, white chocolate and cinnamon dolce flavors. The products are inspired by three popular beverages served at Starbucks cafes: caramel macchiato, white chocolate mocha and cinnamon dolce latte. In the fall, Nestle debuts a pumpkin spice variety and, in December 2019, the company introduced a toffeenut creamer.
In February 2019, Nestle launched its first range of global coffee products under the Starbucks brand since the two companies joined forces in August 2018.
The lineup comprises 24 products, including whole bean, roast and ground coffee, as well as the first Starbucks capsules developed using Nespresso and Nescafe Dolce Gusto coffee and system technologies. Other new offerings include a variety of signature Starbucks blends and single-origin coffees as well as a selection of classic beverages such as caramel macchiato and cappuccino. All products are made with ethically sourced, 100% arabica coffee.
In September 2019, Nestle threw its hat in the ring of the growing plant-based burger segment in the United States with the launch of the Sweet Earth Awesome Burger.
Developed by Sweet Earth Foods’ culinary team with Nestle R.&D. support, the Awesome Burger is made with U.S.-sourced yellow pea protein, resulting in a patty that provides 26 grams of protein and 6 grams of fiber. The burgers are Non-GMO Project verified and come in packs of two quarter-lb patties.
Alongside the Awesome Burger, Nestle is offering Sweet Earth Awesome Grounds, a ground version of the plant-based protein. Also Non-GMO Project verified, the grounds contain 16 grams of protein and 4 grams of fiber per serving and come in 12-oz packages.
Nestle in December 2019 announced the launch of meatless Digiorno and Stouffer’s offerings made with Sweet Earth Awesome Grounds, a plant-based ground beef alternative. Awesome Grounds are made from textured yellow pea protein, wheat gluten, canola oil and coconut oil and provide 16 grams of protein and 4 grams of fiber per serving.
The new Digiorno Rising Crust Meatless Supreme pizza is topped with Sweet Earth Awesome Grounds plant-based protein, mozzarella cheese, green and red bell peppers, onions and black olives. The Stouffer’s Meatless Lasagna features Sweet Earth Awesome Grounds, herb-seasoned tomato sauce and mozzarella cheese.
DiGiorno Rising Crust Meatless Supreme and Stouffer’s Meatless Lasagna with Sweet Earth Awesome Grounds will be widely available on Amazon Fresh in Spring 2020.
Nestle is launching GoodNes chocolate oat milk, the first non-dairy product line under the Nesquik brand. The new product “was inspired by recent trends of consumers seeking plant-based options with more protein and less sugar,” Nestle said.
Nesquik GoodNes provides 6 grams of plant-based protein per cup from a blend of oat and pea protein and contains 40% less sugar than regular chocolate almond milk, according to the company. GoodNes contains 130 calories and 12 grams of sugar per cup and is dairy-free, gluten-free and made with non-G.M.O. ingredients.
Packaged in 46-oz bottles, GoodNes chocolate oat milk is the first variety to debut under the GoodNes line and is available for a suggested retail price of $4.59. The product will roll out on shelves nationwide in January, including select Hy-Vee, Jewel, Safeway and Stop & Shop stores.
Nestle S.A.'s Garden of Life brand of vitamins and supplements entered the ready-to-drink segment in October 2019 with two new lines of protein beverages: one made with plant-based protein and one made with grass-fed dairy protein.
Garden of Life Organic Protein Plant-Based Drinks provide 21 grams of protein, 5 grams of MCTs, 190 calories, 0 grams of sugar and 1 gram of net carbs per 11-oz bottle. The drinks contain no dairy, soy or gluten and are available in chocolate and vanilla flavors.
Garden of Life Sport Protein Drinks are packed with 26 grams of protein from milk protein isolate and contain 0 grams of sugar per 11-oz bottle. The chocolate flavor has 140 calories and 2 grams of net carbs, while the vanilla variety has 120 calories and 1 gram of net carbs. Both beverages are free from soy and gluten.
Nestle’s Chameleon Cold-Brew brand in July 2019 introduced cold-brew coffee blended with organic oat milk. Sweetened with organic cane sugar, the dairy-free beverage is nut-free, non-G.M.O. and U.S.D.A. certified organic. Varieties include original and dark chocolate.
Nestle is rolling out two new varieties of its Nestle Toll House Edible products: Funfetti Edible Cookie Dough and Edible Fudge Brownie Batter. Both flavors contain 140 calories and 14 grams of sugar per 2-tablespoon serving, and each pint contains 10 servings. The ready-to-eat products are set to hit the refrigerated section of Walmart, ShopRite, Hy-Vee, Meijer and other retailers nationwide later in January for a suggested retail price of $5.39 per 15-oz tub.
Nestle joined forces with General Mills, Inc. and Hometown Food Co. to create two new flavored coffee creamers under the Coffee Mate brand: Cinnamon Toast Crunch and Funfetti creamers. The Cinnamon Toast Crunch creamer combines cinnamon, brown sugar and hints of toasted cereal flavors and “tastes like the best of the ‘cinnamilk’ left in your bowl,” Nestle said, while the Funfetti creamer features the flavors of vanilla, cake batter and frosting.
Sweet Earth Foods, a subsidiary of Nestle, is offering a new portable, plant-based snack. PoGo (Power On the Go) wraps, which debuted in December 2019, contain prebiotic fiber and probiotics and provide 13 grams of protein.
The Chai PoGo features sun nut butter, cocoa and chai in a cocoa whole wheat pastry wrap topped with toasted pumpkin seeds. The wrap contains 290 calories, 4 grams of fiber and 8 grams of sugar.
The Blackberry PoGo features blackberry and chia filling wrapped in a chia and sweet potato crust topped with chia seeds. The wrap contains 230 calories, 6 grams of fiber and 9 grams of sugar.
Nestle Waters, a business unit of Nestle, in April 2019 launched San Pellegrino Essenza. The new line of fruit-flavored sparkling water comes in three flavors: Lemon & Lemon Zest, Dark Morello Cherry & Pomegranate, and Tangerine & Wild Strawberry.
Nestle in August 2019 leaned into the unicorn food trend with the launch of Nestle Toll House Unicorn Morsels. Featuring pink and blue swirls, the morsels are made with vanilla extract, sugar, palm kernel oil, hydrogenated palm oil, soy lecithin, milk and artificial coloring. Each tablespoon contains 80 calories and 9 grams of sugar.
Nestle in August 2019 leaned into the unicorn food trend with the launch of Nestle Toll House Unicorn Morsels.
Featuring pink and blue swirls, the morsels are made with vanilla extract, sugar, palm kernel oil, hydrogenated palm oil, soy lecithin, milk and artificial coloring. Each tablespoon contains 80 calories and 9 grams of sugar.
“No place sparks creativity in the home quite like the kitchen,” said Ruth Braden, associate marketing manager of Nestle Toll House. “As a brand, we’re constantly exploring ways to innovate new baking products, like Unicorn Morsels, that will inspire bakers of all skill levels to pour their personality and passion into their creations.”
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