The keto market is projected to reach $15.6 billion by 2027.
Cali’flour Foods is launching keto-friendly enchilada bakes and lasagnas made with cauliflower tortillas and cauliflower pasta. The frozen, single-serve meals contain 10 to 12 grams of net carbs per 9-oz entree and come in four varieties: Lasagna With Meat Sauce, Vegetable Lasagna, Chicken Enchilada Bake and Vegetable Enchilada Bake.
“The new enchilada bake and lasagna entrees offer busy professionals and parents alike healthier frozen options for themselves and their families,” said Amy Lacey, founder of Cali’flour Foods. “The Cali’flour team believes that easy, convenient meals should not sacrifice fresh, quality ingredients, and thanks to these new products, your freezer aisle experience is sure to be changed for the better.”
Specialty baking mix brand Foodstirs is introducing a keto-friendly chocolate chip cookie mix with 2 grams of net carbs and 1 gram of added sugars per serving. Formulated with almond and coconut flours, pea protein powder, erythritol and stevia, the mix is gluten-free, USDA certified organic and non-GMO. To prepare, consumers combine the mix with almond milk, vanilla extract and butter.
“Our consumers have been requesting we do grain-free plus reduced sugar for quite some time,” said Greg Fleishman, president, co-chief executive officer and co-founder of Foodstirs. “Took us a bit, but think we cracked the code here.”
In February, Taco Bell expanded its retail footprint with the introduction of Cheddar Crisps. Made by baking cheese into crisps and seasoning with Mexican spices, Cheddar Crisps are keto-friendly, gluten-free and certified vegetarian. Packaged in 0.7-oz on-the-go pouches and 2-oz pouches, the crunchy snacks provide 13 to 14 grams of protein per serving. Cheddar Crisps are available in three varieties, all inspired by Taco Bell flavors: Nacho, Mild Sauce and Fire Sauce.
“From the classic Cheesy Gordita Crunch to the Toasted Cheddar Chalupa, we’ve been giving fans new and exciting ways to satisfy their cheesy cravings for years,” said Taylor Montgomery, senior director of brand marketing for Taco Bell. “Cheddar Crisps are the next evolution to give our fans a new way to satisfy their Taco Bell cravings. Our ability to package up the bold Taco Bell flavors fans love into these new crisps is our distinct advantage when it comes to entering this new crisps category.”
In February, Beyond Better Foods added a caramel dark chocolate peanut ice cream bar and a caramel chocolate double dough ice cream pint to its Enlightened Keto Collection lineup.
The company unveiled the keto ice cream pints and bars in August 2019. Pint flavors include butter pecan, chocolate glazed donut, coffee and cream, chocolate peanut butter, mint chocolate chunk, peanut butter fudge and red velvet. Bar flavors include dark chocolate, marshmallow peanut butter, mint chocolate chip and peanut butter chocolate chip.
Each serving contains less than one gram of sugar and one gram of net carbs. Like the brand’s original line of ice cream bars and pints, the products are sweetened with monk fruit and erythritol. Cream is used instead of skim milk to deliver a high-fat, low-carb nutritional profile to help consumers achieve ketosis, a metabolic state linked with weight loss and performance benefits.
“We think about innovation all the time, and it’s really part of the lifeblood of our brand,” said Michael Shoretz, founder and chief executive officer of Beyond Better Foods. “Honestly, keto is something our consumers and customers brought to us really more than us bringing to them. To be successful in the long term is to be able to adapt and evolve based on what your consumers are looking for, as long as it fits into our values.
“The most objective way in which we differentiate is we are the lowest net carb ice cream on market with one gram of net carbs per serving, which I believe is anywhere between 20% to 50% lower than even other keto-friendly options on market. That’s going to be a big deal for people following a ketogenic diet. You have to count those carbs very carefully, so having one carb versus two or three or four will make a big difference for people.”
Duncan Hines, a subsidiary of Conagra Brands, Inc., in January introduced a new line of snacks customized to those seeking keto-friendly treats. The Keto Friendly Cups contains five grams of net carbs and no added sugar. Varieties include walnut fudge brownie, birthday cake and double chocolate cake.
“People following a keto-friendly diet still want to enjoy delicious sweet treats, and we’re excited to provide them with satisfying new options,” said Audrey Ingersoll, senior director at Duncan Hines. “Our new cake cups deliver the warmth and indulgence you expect from Duncan Hines with a recipe that’s on trend with contemporary diets.”
King Arthur Flour is launching Keto Wheat Flour Blend, which may be substituted 1-to-1 for all-purpose flour in most recipes for bread, muffins, pancakes and other baked foods, King Arthur said. The new flour blend contains four grams of net carbs per serving.
“At King Arthur Flour, we are bakers who are passionate about helping everyone make and enjoy the best-tasting baked goods regardless of their eating preferences,” said Bill Tine, vice president of marketing at King Arthur Flour. “This has led us to develop breakthrough innovations in low-carb baking with our new Keto Wheat Flour.”
Stok Cold Brew, a subsidiary of Danone North America, in February launched Stok Fueled, a new line of products made with extra calories from protein, butter and MCT oil.
The Stok Fueled portfolio includes a ready-to-drink cold-brew coffee and three creamers, all of which are keto-friendly.
Stok Fueled Cold Brew Ready-to-Drink Unsweet Coffee contains 190 calories, 10 grams of protein and 5 grams of MCT oil per 12-oz serving. Featuring fat from butter and no added sugars, the coffee comes in 48-oz multi-serve bottles.
Stok Fueled Creamers are available in original, vanilla and unsweet varieties. The creamers contain 90 to 110 calories, 5 grams of protein and 5 grams of MCT oil per 4-tablespoon serving. The original and vanilla varieties contain 7 grams of sugar per serving, while the unsweet offering contains no added sugar. All three creamers are made with butter and come in in 16-oz bottles.
“At Stok, we are always looking to keep up with the latest food trends and be at the forefront of innovation based on our consumers’ needs,” said Lindsey Morgan, director of marketing for Stok Cold Brew Coffee. “As functional coffee continues to make headlines, and with the lack of options that deliver on both great taste and convenience, we saw this as an opportunity to provide our coffee lovers with a viable solution that is sure to start their day on the right note.”
In February, Happi Foodi launched a new line of frozen keto bowls in four varieties.
The Southwestern Chicken Keto Bowl is made with diced chicken, riced cauliflower, onions, jalapeños, red bell peppers, cheddar cheese and a spicy sauce. Each bowl contains 23 grams of protein, 4 grams of carbs and 3 grams of sugar.
The Coconut Chicken Keto Bowl contains diced chicken, broccoli florets, riced cauliflower, chopped spinach and tomatoes in a seasoned coconut milk sauce. The bowl contains 16 grams of protein, 7 grams of carbs and 4 grams of sugar.
The Chicken Alfredo Keto Bowl includes diced chicken, riced broccoli, cauliflower florets, spinach, onions, mozzarella cheese and alfredo sauce. Each bowl contains 24 grams of protein, 7 grams of carbs and 5 grams of sugar.
The Cheddar Parm Chicken Keto Bowl features diced chicken, riced broccoli, cauliflower florets, green beans and red bell peppers in a black pepper and cheddar Parmesan cheese sauce. The bowl contains 19 grams of protein, 8 grams of carbs and 3 grams of sugar.
The Hershey Co.’s Krave meat snacks brand entered a new snacking segment in January with the debut of fried Krave Pork Rinds. The keto-friendly, gluten-free snacks are available in chili lime and Al Pastor Taco flavors and contain no net carbs.
“With the growing number of snacking occasions and evolving nutritional expectations placed on those snacks, consumers are dramatically altering the way we think about innovation,” said Jimmy McClain, brand manager for Krave Pure Foods, Inc. “Nowhere are these changes more evident than the … adoption of specialized diets like paleo and keto. Krave Pork Rinds are a direct response to what our consumers have been asking for: more portable snacks tailored to their specific diets that provide clean fuel throughout their busy days.”
In January, Halo Top, a subsidiary of Wells Enterprises, Inc., is introducing a line of keto-friendly ice cream. Made with ultra-filtered skim milk, which provides more protein and fewer calories than regular milk, the products contain 5 to 10 grams of net carbs and 410 to 630 calories per pint.
Halo Top’s Keto Series includes seven flavors: peanut butter chocolate, caramel butter pecan, chocolate cheesecake, jelly donut, berry swirl, banana cream pie and white chocolate macadamia nut.
The peanut butter chocolate variety is a frozen dessert filled with peanut butter, mini peanut butter cups and a chocolate swirl. Each pint contains 630 calories, 8 grams of net carbs, 22 grams of protein and 6 grams of sugar.
The caramel butter pecan ice cream includes buttery caramel syrup and pieces of roasted pecans. Each pint contains 460 calories, 5 grams of net carbs, 19 grams of protein and 4 grams of sugar.
The chocolate cheesecake flavor is made with cheesecake pieces in a chocolate ice cream base. Each pint contains 470 calories, 10 grams of net carbs, 20 grams of protein and 5 grams of sugar.
The jelly donut offering features a strawberry swirl and glazed donut pieces. Each pint contains 450 calories, 7 grams of net carbs, 18 grams of protein and 4 grams of sugar.
The berry swirl variety is loaded with blueberries and strawberries and layered with a swirl of blueberry syrup and strawberry syrup. Each pint contains 410 calories, 8 grams of net carbs, 17 grams of protein and 5 grams of sugar.
The banana cream pie ice cream includes bananas, chocolate syrup and pie flavors. Each pint contains 500 calories, 9 grams of net carbs, 19 grams of protein and 5 grams of sugar.
The white chocolaty macadamia nut flavor is made with macadamia nuts and white chocolate. Each pint contains 460 calories, 8 grams of net carbs, 19 grams of protein and 7 grams of sugar.
“Our brand is focused on making delicious desserts that everyone can feel good about eating, and these new flavors allow us to do that for our fans looking to limit their sugar intake,” said Meg Graeff, senior brand manager of Halo Top, a subsidiary of Wells Enterprises, Inc. “Halo Top is proud to roll out these seven delicious new flavors for our Keto Series, and we can’t wait for our fans to try them all.”
In November 2019, EggLife Foods, Inc. launched a line of tortilla-style wraps made with egg whites instead of flour. EggLife wraps have fewer than 30 calories, 1 gram of carbs or less and 5 grams of protein each. Containing zero grams of saturated fat, the wraps are gluten-free, grain-free, dairy-free and soy-free. Varieties include original, Italian-style, rye-style and Southwest-style.
The Italian-style wrap includes garlic, salt, black pepper, red pepper, oregano, basil, red bell pepper, green bell pepper, dill seed, cumin, chili pepper, onion and white pepper. The rye-style egg white wrap adds caraway seeds, and the Southwest-style wrap features seasonings, including garlic, cumin, onion, chili pepper, red pepper, salt, black pepper, red bell pepper, green bell pepper, dill seed and white pepper.
“There are better-for-you food options that fit different dietary lifestyles — low-carb, gluten-free, low-calorie, dairy-free, paleo-, keto- or Whole30-friendly, etc. — but only EggLife egg white wraps are all of the above, not to mention delicious,” said David Kroll, chief executive officer of EggLife. “We are filling a major gap for consumers. At the heart of this brand is a parent who wanted to make positive changes in the way she and her family eat. It’s exciting to lead a brand that promises to help make these positive changes for so many more families.”
Birch Benders is catering to both keto and convenience seeking consumers with the introduction of Birch Benders Cups, a new line of microwavable, keto-friendly snack cups that debuted in January.
The single-serve, gluten-free treats are made with almond flour, tigernut flour and coconut flour and are sweetened with erythritol and stevia. The snack cups contain three to six grams of carbohydrates, no added sugar and are prepared by adding water and microwaving for one minute. Varieties include Classic Maple Pancake, Chocolate Chip Pancake, Strawberry Shortcake Pancake, Double Chocolate Brownie, Blueberry Muffin, Chocolate Chip Cookie, and Birthday Cake.
“This launch is an exciting one for us,” said Matt LaCasse, founder and chief executive officer of Birch Benders. “We saw potential in the keto market a few years ago and experienced great success when we were the first brand to launch a Keto Pancake Mix. As one of the most trusted and respected brands in the breakfast space, we’ve found that our low-carb, low-sugar, clean keto products aren’t just for those following the keto diet — they’re loved by all consumers looking to maintain a balanced lifestyle. This is our sixth first-to-market launch, and we love continuing to surprise and delight our loyal fanbase.”
FitJoy Foods grew its grain-free portfolio in August 2019 with the launch of new keto-friendly Grain Free Protein Puffs. Available in 30-gram bags, the snacks contain 140 calories and 3 to 4 grams of net carbs per bag and provide 17 to 18 grams of protein. The gluten-, corn- and soy-free snacks come in three flavors: honey sriracha, white cheddar and nacho cheese.
“Everybody loves a good snack puff,” said Scott Sturgill, head of innovation and product development at FitJoy. “The challenge here was creating a puff with nutritional benefits without sacrificing flavor. We exceeded all of our expectations, and created not one, but three amazing flavors of puffs that our customers can feel great about eating.”
Riverside Natural Foods in January launched its GoodTo Go soft-baked keto-friendly snack bars in the United States. The bars debuted in cinnamon pecan, raspberry lemon, cocoa coconut and vanilla almond varieties, and the company recently expanded the line to include blueberry cashew, chocolate mint, double chocolate and strawberry macadamia flavors. The snack bars contain 160 calories, 3 grams of carbohydrates, 2 grams of sugar and 13 grams of plant-based fats and also are vegan, gluten-free, peanut-free, kosher and Non-GMO Project verified.
The snack bars were introduced in Canada in early 2019.
“We are passionately committed to providing delicious, craveworthy snack options for the various diets and lifestyles that pack the nutritional make-up our consumers need,” said Nima Fotovat, president and chief executive officer of Riverside Natural Foods. “There are limited keto-friendly snack options for consumers, and we believe in supporting those that are on the keto journey with tasty products across Canada and now, in the US.”
HighKey in December 2019 bolstered its breakfast offerings with the addition of a new keto pancake baking mix. Made with almond flour, tapioca flour, prebiotic fiber and oat fiber, the mix is sweetened with a blend of erythritol, allulose, stevia and monk fruit. Each serving calls for one egg and makes three 4-inch pancakes that together provide 7 grams of protein and 2 grams of net carbs. The pancake mix is gluten-free, grain-free and contains no added sugar.
“Our followers are loyal and hungry, and our goal is to give them what they want — mouthwatering innovations that are upgrades to classic OG food favorites,” said John Gibb, co-founder of HighKey. “We are foodies who crave good stuff and aim to deliver on products that empower better eaters and keto dieters to polish off a whole bag of treats without the guilt.”
In January, Danone’s Silk brand expanded its plant-based dairy alternative portfolio with new Half & Half Alternative and Heavy Whipping Cream Alternative.
Silk Dairy-Free Half & Half Alternative is made with oat milk and coconut milk and is keto-friendly, Non-GMO Project verified and gluten-free. Each serving contains no added sugar, 1.5 grams of fat and is free of dairy, nuts and cholesterol. The product is available for $4.29 per 32-oz carton.
”Silk is excited to expand its lineup of dairy-free options for those who want a splash of cream — without the ’moo’ — in their morning brew,” said Martha Opela, senior brand manager for Silk. ”Silk Dairy-Free Half & Half Alternative tastes great and supplies the creaminess you crave, without any dairy or added sugar, and it’s hitting shelves at the perfect time — the thick of winter, when cozying up with a cup of coffee just feels right.”
New Silk Dairy-Free Heavy Whipping Cream Alternative is made with coconut oil, sunflower oil, faba bean protein and guar gum. The Non-GMO Project verified, keto-friendly and gluten-free product contains no sugar and retails for $4.49 per pint.
”Silk saw an opportunity for a plant-based heavy whipping cream alternative and wanted to provide an easy swap for those looking to incorporate more dairy-free options into their diet,” said David Robinson, senior brand manager for Silk. ”As America’s No. 1 plant-based beverage brand, we see it as our responsibility to create plant-based options that everyone will love and enjoy.”
That’s How We Roll, LLC in February rolled its ParmCrisps brand into the snack mix segment with the launch of keto-friendly ParmCrisps Snack Mix. Made with a mixture of oven-baked aged Parmesan crisps, almonds, cashews, pistachios and a blend of seasonings, the mix comes in varieties including original, ranch and smoky barbecue. The mix contains 10 grams of protein, 4 grams of carbs and 1 gram of sugar per serving and is keto-friendly, vegetarian and certified gluten-free.
“Most snack mixes are loaded with carbs, sugar and processed ingredients,” said Sam Kestenbaum, chief executive officer of ParmCrisps. “We found that consumers did not have a reliable keto-friendly, vegetarian option. To best serve the ParmCrisps consumer and beyond, claims like keto-friendly, sugar-free and protein-packed were non-negotiable, along with providing bold, mouthwatering flavor. We think you’ll taste the difference.”
Pacific Foods, a subsidiary of the Campbell Soup Co., in January added an aromatic twist to two new organic sippable chicken bone broths: chamomile and lavender; and turmeric, ginger and black pepper. Both shelf-stable broths are paleo, keto and Whole30 friendly and retail for $2.19 to $2.79 per 8-oz carton.
“Our customers have shown how they get creative with our bone broth such as adding soy sauce, garlic, and other add-ins,” said Jenna Gavin, brand manager for Pacific Foods. “Inspired by our own fans, the new boldly flavored bone broths spice up a ritual that so many wellness seekers have adopted to stay nourished.”
Once Again Nut Butter Collective, Inc. in August 2019 introduced keto-friendly, organic blanched almond butters. The butters are made with almonds that have had the skin removed, which removes most of the nut’s natural carbohydrates. The almonds are then dry roasted. Available in extra creamy and crunchy varieties, Once Again organic blanched almond butters feature seven grams of plant-based protein and one gram of net carbs per serving, The almond butters are Non-GMO Project verified, gluten-free certified, vegan, kosher, and are part of the brand’s Honest in Trade program.
“Almond butter is a delicious and convenient source of plant-based protein, healthy fats and powerful nutrients that is appealing to a wide range of consumers,” said Shared Gael J. B. Orr, marketing, communications and public relations manager for Once Again Nut Butter. “While the taste and pure ingredients of our new blanched almond butters are universal, by removing the skin and reducing the carbohydrates, we’ve also made these products ideal for those following a keto compliant or strict, low-carb diet. We’re excited to be delivering a new high-quality, organic and wholesome option to this growing market."
Wellshire Farms, Inc. in February introduced Sugar Free Dry Rubbed Uncurbed Bacon Ends and Pieces. Made with pork raised without antibiotics and fed a vegetarian diet, the keto-friendly product is gluten-free, soy-free and casein-free and contains no celery powder.
“With the start of the new year, we know that consumers are looking to create a game plan for healthier eating, which is why we’re excited to add a new sugar free bacon to our lineup,” said Jessica Colameco, vice president of sales and marketing at Wellshire Farms. “As a family-owned company, we understand the importance of providing families with wholesome products that are made with quality, transparent ingredients. The Sugar Free Dry Rubbed Uncured Bacon Ends and Pieces are easy to incorporate into wholesome meals and are perfect for those following keto and paleo diets.”
Zeno Nutrition in August 2019 launched a new line of keto-friendly ZenoBars in three flavors: strawberry nut, almond nut, and cocoa chip. Sweetened with allulose, ZenoBars are keto-friendly, vegan and gluten-free energy bars designed for consumers with low-glucose goals. The bars are made with a resistant dextrin binder made from organic tapioca and include plant-based ingredients such as almonds, pecans, sunflower seeds, pumpkin seeds, cocoa powder and strawberries. Each soy- and dairy-free bar provides eight grams of fiber and contains three to four net carbs.
”At ZenoBar, we are on a mission to help spread the health benefits of a plant-based, low-carb lifestyle,” said Russell Long, co-founder of Zeno Nutrition. ”A high-fiber, low net-carb diet helps keep blood sugars low and supports long-term health.”
Sweet and spicy snacks are trending.
Innovation emphasized better-for-you alternatives.