Restaurants and CPG manufacturers bet on bigger with new supersized foods.
Kellogg Co. is supersizing four of its cereal brands to create new snack packs.
Kellogg’s Jumbo Snax come in four varieties: Froot Loops, Apple Jacks, Corn Pops and Frosted Flakes-inspired Tiger Paws.
The Froot Loops, Apple Jacks and Tiger Paws Jumbo Snax contain 150 calories and 15 grams of sugar per 1.25-cup serving, while the Corn Pops snacks contain 140 calories and 15 grams of sugar per 1.33-cup serving.
“Kellogg’s Jumbo Snax features the cereal brands consumers know and love, but jumbo-sized and packaged perfectly for snacking,” Kellogg Co. said. “They’re perfect for any snacking occasion — from a sweet, crunchy mid-afternoon snack to family movie night on the couch.”
Set to hit shelves in May, the snacks are available in single-serving multi-packs that contain 12 0.45-oz bags as well as shareable 6-oz multi-serve resealable bags. The multi-packs retail for $5.49, while the multi-serve bags retail for $4.99.
In March, Taco John’s launched the Boss Burrito and the Boss Bowl, each filled with more than a pound of ingredients.
The Boss Burrito features a warm flour tortilla stuffed with a choice of grilled chicken or steak with cilantro lime rice, black beans, shredded cheddar cheese, chopped lettuce, sour cream and a choice of roasted corn and pepper salsa or pico de gallo.
The Boss Bowl includes a choice of grilled chicken or steak, cilantro lime rice, black beans, shredded cheddar cheese, chopped lettuce, sour cream and a choice of roasted corn and pepper salsa or pico de gallo.
Hardee’s is rolling out its new Charbroiled Stars menu, featuring four oversized offerings.
The Big Hardee features two charbroiled beef patties, a classic sauce similar to Thousand Island, two slices of American cheese and lettuce.
The Super Star with Cheese is a larger version of the Famous Star with Cheese and features two charbroiled beef patties, two slices of American cheese, lettuce, tomato, sliced onions, dill pickles, ketchup, sweet relish and mayo.
The Double Western Bacon Cheeseburger, a beefed-up version of the Western Bacon Cheeseburger, is made with two charbroiled beef patties, two strips of bacon, two slices of American cheese, two onion rings and tangy barbecue sauce.
The Big Cheeseburger is made with a charbroiled beef patty, American cheese, dill pickles, sliced onions, ketchup and mustard.
In March, Taco Bell innovated with its chalupa offerings by introducing the Triplelupa. The Triplelupa combines three mini chalupas and includes double the seasoned beef of a regular chalupa to create “the longest shell in Taco Bell history,” the company said. The offering is also the brand’s first tear-apart menu item. The Triplelupa features a Nacho Cheese chalupa, Cheesy Chipotle chalupa and Chipotle chalupa in one.
Sonic Drive-In added a hefty handheld to its burger lineup in December. The new Biggie Cheese is made with two 100% beef patties, three slices of American cheese, grilled onions, pickles and hickory barbecue sauce stacked double-decker-style on a brioche bun.
“With a whopping three slices of melty cheese and two juicy beef patties, we not only made our classically delicious cheeseburger bigger, we also loaded it up with all the fixings to create a unique Sonic masterpiece,” said Scott Uehlein, vice president of product innovation and development for Sonic. “When big hunger calls, the Biggie Cheese answers to the call to satisfy our guests’ cravings.”
Taco John’s in February introduced the Taco Perfecto, a 9-inch long taco available in three filling combinations.
The Chipotle Chicken Taco Perfecto is stuffed with diced chicken, shredded cheddar cheese, creamy chipotle sauce, shredded lettuce and diced tomato.
The Sirloin Steak Taco Perfecto contains sirloin steak, shredded cheddar cheese, salsa, shredded lettuce and diced tomato.
The Ground Beef Taco Perfecto is filled with seasoned ground beef, shredded cheddar cheese, salsa, shredded lettuce and diced tomato.
In February, Conagra Brands said its Slim Jim business would be expanding its Savage lineup with new Savage Strips seasoned beef strips. Varieties include original and teriyaki.
“We’re going to extend the very successful Savage line this year, but not in the meat stick space, in the jerky space,” said Sean Connolly, president and chief executive officer of Conagra Brands. “Jerky is a big domain we really don't compete in today. We're getting after it in fiscal '21, starting with these terrific Savage strips.”