Innovation from Wells Enterprises
Blue Bunny, Halo Top parent has churned out several new products this year.
Blue Bunny Load’D Cones
Wells Enterprises, Inc. is building off the success of its Blue Bunny Load’D Sundaes with new Blue Bunny Load’D Cones. The treats boast double the mix-ins of the brand’s other offerings and come in five flavors.
The Strawberry Shortcake cones feature strawberry flavored frozen dairy dessert with shortcake pieces and strawberry swirls topped with shortcake pieces and whipped cream flavored topping in a sugar cone. Each cone contains 240 calories, 2 grams of protein and 23 grams of sugar.
The S’mores cones feature graham frozen dairy dessert with chocolatey graham pieces and marshmallow flavored swirls topped with chocolatey graham pieces and chocolate topping in a sugar cone. Each cone contains 290 calories, 2 grams of protein and 30 grams of sugar.
The Cookie Dough cones feature vanilla frozen dairy dessert with cookie dough pieces and fudge swirls topped with fudge filled bunnies and chocolate topping in a sugar cone. Each cone contains 260 calories, 3 grams of protein and 26 grams of sugar.
The Bunny Tracks cones feature vanilla frozen dairy dessert with fudge and caramel swirls and peanut butter filled bunnies topped with chocolate topping and peanut halves in a sugar cone. Each cone contains 290 calories, 4 grams of protein and 25 grams of sugar.
The Brownie Bomb cones feature chocolate frozen dairy dessert with brownie pieces and fudge swirls topped with fudge filled bunnies and chocolate topping in a chocolate cone. Each cone contains 270 calories, 3 grams of protein and 27 grams of sugar.
Halo Top Pops
Wells Enterprises' Halo Top brand is sizing up its most recent frozen dessert format with new bigger Halo Top Pops.
A larger version of the company’s snackable miniature ice cream novelties released in February 2019, Halo Top Pops are made with ultra-filtered skim milk and come in mint chip, sea salt caramel and brownie batter flavors. Each pop contains 100 to 110 calories and provides 6 grams of protein.
The brownie batter pop features chocolate light ice cream and swirls of brownie batter, the mint chip variety features mint light ice cream with dark chocolate chips, and the sea salt caramel flavor features brown butter light ice cream with swirls of caramel.
“We believe you shouldn’t have to choose between pursuing wellness and enjoying a full, balanced life,” said Meg Graeff, senior brand manager for Halo Top. “Halo Top Pops allow for flexibility and a moment of sweet satisfaction in our fans' demanding lives.”
Halo Top Pops are available in freezer aisles nationwide for suggested retail price of $5.99 per box of five pops.
Bomb Pop Middles
Bomb Pop is exploding outside its ice pop origins with the debut of Bomb Pop Middles, which boast innovative texture combinations. The frozen treats feature “an ice creamy outside and a gooey decadent middle,” according to Bomb Pop parent Wells Enterprises.
The Chocolate Caramel Sundae pop features chocolate frozen dairy dessert outside with caramel in the middle.
The Strawberry Raspberry Taffy variety features a strawberry frozen dairy dessert outside with raspberry flavored taffy in the middle.
The Chocolate Crème Sandwich offering features chocolate frozen dairy dessert outside with sweet vanilla flavored swirl in the middle.
The S’mores flavor features graham cracker frozen dairy dessert outside dipped in a chocolatey coating with marshmallow swirl in the middle.
“Summer is right around the corner, and we want our fans to have it all — whether it's the sundae bar or the great American campfire s'more — on a stick,” said Jeremy Hrynewycz, senior brand manager for Bomb Pop. “All your favorite desserts are coming to this poolside party, and the flavor and texture game is strong.”
Bomb Pop Middles are available in boxes of 10 for a suggested retail price of $4.99 to $5.49.
Blue Bunny new ice cream flavors
In February, Wells Enterprises expanded its Blue Bunny ice cream lineup with two new flavors: Cookies, Candies & Brownies, and Chocolate Bunny Tracks.
The Cookies, Candies & Brownies ice cream features a cookie dough flavored frozen dairy dessert with mini chocolate chips, brownie pieces, cookie dough chunks, fudge and caramel swirls.
The Chocolate Bunny Tracks ice cream features chocolate frozen dairy dessert, chocolatey peanut butter bunnies, chocolatey covered peanuts, caramel and fudge swirls.
The Cheesecake Factory At Home ice cream
The Cheesecake Factory restaurant chain collaborated with Wells Enterprises in February to launch a collection of The Cheesecake Factory At Home cheesecake ice cream.
Varieties include birthday cake cheesecake ice cream with cake pieces, swirls of icing and candy sprinkles; chocolate cheesecake ice cream with chocolate fudge swirls; cookies and cream cheesecake ice cream with chocolate cookie swirls; key lime cheesecake ice cream with graham swirls; traditional cheesecake-flavored ice cream with graham swirls; caramel cheesecake ice cream with sea salt caramel and graham swirls; and strawberry cheesecake ice cream with strawberry and graham swirls.
“Cheesecake fans no longer need to choose between a slice and a scoop; now they can have both in one delicious dessert,” said David Overton, founder and chief executive officer of The Cheesecake Factory Inc. “We are so pleased to be introducing this premium, unique new retail product line and can’t wait for our fans to try it in the comfort of home.”
The Cheesecake Factory At Home ice cream is available in the frozen aisle of grocery stores nationwide for a suggested retail price of $4.99 per 14-oz carton.
Blue Bunny Triple Chocolate Explosion Bunny Snacks
Blue Bunny recently added a new variety to its Bunny Snacks line: Triple Chocolate Explosion. The treats feature a chocolate chocolate chip cookie with chocolate frozen dairy dessert topped with brownie fudge sauce and chocolate cookie pieces all covered with chocolate flavored coating drizzled with a chocolatey ribbon.
Halo Top Keto Series ice cream
In January, Halo Top introduced a line of keto-friendly ice cream. Made with ultra-filtered skim milk, which provides more protein and fewer calories than regular milk, the products contain 5 to 10 grams of net carbs and 410 to 630 calories per pint.
Halo Top’s Keto Series includes seven flavors: peanut butter chocolate, caramel butter pecan, chocolate cheesecake, jelly donut, berry swirl, banana cream pie and white chocolate macadamia nut.
The peanut butter chocolate variety is a frozen dessert filled with peanut butter, mini peanut butter cups and a chocolate swirl. Each pint contains 630 calories, 8 grams of net carbs, 22 grams of protein and 6 grams of sugar.
The caramel butter pecan ice cream includes buttery caramel syrup and pieces of roasted pecans. Each pint contains 460 calories, 5 grams of net carbs, 19 grams of protein and 4 grams of sugar.
The chocolate cheesecake flavor is made with cheesecake pieces in a chocolate ice cream base. Each pint contains 470 calories, 10 grams of net carbs, 20 grams of protein and 5 grams of sugar.
The jelly donut offering features a strawberry swirl and glazed donut pieces. Each pint contains 450 calories, 7 grams of net carbs, 18 grams of protein and 4 grams of sugar.
The berry swirl variety is loaded with blueberries and strawberries and layered with a swirl of blueberry syrup and strawberry syrup. Each pint contains 410 calories, 8 grams of net carbs, 17 grams of protein and 5 grams of sugar.
The banana cream pie ice cream includes bananas, chocolate syrup and pie flavors. Each pint contains 500 calories, 9 grams of net carbs, 19 grams of protein and 5 grams of sugar.
The white chocolaty macadamia nut flavor is made with macadamia nuts and white chocolate. Each pint contains 460 calories, 8 grams of net carbs, 19 grams of protein and 7 grams of sugar.
“Our brand is focused on making delicious desserts that everyone can feel good about eating, and these new flavors allow us to do that for our fans looking to limit their sugar intake,” said Meg Graeff, senior brand manager of Halo Top, a subsidiary of Wells Enterprises. “Halo Top is proud to roll out these seven delicious new flavors for our Keto Series, and we can’t wait for our fans to try them all.”
Halo Top Keto Series ice cream is available in 16-oz pints for a suggested retail price of $5.99.
Blue Bunny Load’D Sundaes
In August 2019, Wells Enterprises bolstered its Blue Bunny Load’D Sundaes lineup — which debuted with eight varieties in February 2018 — with eight new varieties of the single-serve, 8.5-oz soft serve-based desserts.
The Apple Pie A La Mode Load’D Sundae includes vanilla flavored ice cream, caramel swirls, apple chunks, streusel pieces and caramel bunnies.
The Cherry Cheesecake sundae contains cheesecake ice cream, graham and cherry swirls, graham pieces and candy-coated cherry bunnies.
The Churro flavor features dulce de leche ice cream, cinnamon graham and cinnamon caramel swirls, churro pieces and chocolatey sea salt caramel bunnies.
The Marshmallow Crispy Bar variety includes marshmallow ice cream, rice crisp and peanut butter swirls, chocolatey rice crisp and chocolatey marshmallow bunnies.
The Monster Cookie Load’D Sundae starts with oatmeal ice cream infused with chocolatey peanut butter swirls, monster cookie dough, colored candies and chocolatey peanut butter bunnies.
The PB Mallow Mania flavor features peanut butter ice cream, peanut butter and marshmallow swirls, peanuts, chocolatey peanut butter and marshmallow bunnies.
The Rocky Road sundae contains chocolate ice cream, fudge and marshmallow swirls, chocolatey almonds, marshmallows and chocolatey marshmallow bunnies.
The Triple Chocolate Malt variety includes chocolate malt ice cream, fudge swirls, chocolatey chips, chocolatey malt balls and chocolatey fudge bunnies.
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