The restaurant chain has launched loads of new treats over the past year.
In April, Dairy Queen introduced a new slush and a new sundae.
The Lemonade Twisty Misty Slush is layered with blue raspberry flavor, lemon-lime flavor and lemonade, which gives the frozen beverage features a tie-dye look of yellows, blues and greens.
The Sprinkles Sundae features Dairy Queen’s vanilla soft-serve ice cream showered with colorful sprinkles.
Dairy Queen in April debuted its 2020 Summer Blizzard Menu, featuring five new treats.
The Oreo Cheesecake Blizzard includes Oreo cookies and cheesecake pieces blended with soft-serve ice cream.
The Frosted Animal Cookie Blizzard is made with frosted animal cookies, pink confetti frosting and soft-serve ice cream.
The Wonder Woman Cookie Collision Blizzard combines chocolate chip cookie dough, chocolate cookie dough and soft-serve ice cream.
The Raspberry Fudge Bliss Blizzard features raspberries, soft fudge pieces and chocolate chunks blended with soft-serve ice cream.
The Royal Rocky Road Trip Blizzard blends brownie pieces, peanuts and cocoa fudge with soft-serve ice cream that is then filled with a marshmallow core.
In September 2019, Dairy Queen launched two new treats for the fall season.
The Cinnamon Roll Shake is a cinnamon roll-flavored milkshake made with vanilla soft-serve ice cream and milk that is garnished with whipped topping.
The Butterscotch Dipped Cone is an ice cream cone filled with vanilla soft-serve ice cream finished with a crunchy butterscotch coating.
Dairy Queen in September 2019 began offering two new Blizzards as part of its Fall Blizzard Treat Menu. The new varieties joined three returning flavors: pumpkin pie, Snickers and snickerdoodle cookie dough.
The Harvest Berry Pie Blizzard blends vanilla soft-serve ice cream with raspberries, blueberries, blackberries, pie crust pieces and graham.
The Heath Caramel Brownie Blizzard combines Heath bar pieces, brownie chunks and caramel topping mixed with vanilla soft-serve ice cream.
“The second annual Fall Blizzard Treat Menu reflects the flavors and joy of the season, offering something for every palate,” said Maria Hokanson, executive vice president of marketing at American Dairy Queen.
Dairy Queen teamed up with Mondelez International, Inc. in July 2019 to debut the Sour Patch Kids Blizzard. The Blizzard features Sour Patch Kids candy pieces blended with Sour Patch Kids Redberry flavored soft serve.
“Our Sour Patch Kids Blizzard dazzles your eyes with vibrant colors and tantalizes your taste buds with sour-then-sweet flavor,” said Maria Hokanson, executive vice president of marketing at American Dairy Queen Corp. “It’s the ultimate way to beat the heat and a perfect addition to our Summer Blizzard Treat Menu.”
In June 2019, Dairy Queen launched the Zero Gravity Blizzard to celebrate the 50th anniversary of the first lunar landing. The colorful dessert features Oreo cookie pieces, sparkly cosmic swirls and a sweet cotton candy topping blended with vanilla soft serve and finished with multi-colored galaxy sprinkles.
“Consumers have had an unwavering fascination with outer space since America’s landmark achievement nearly half a century ago,” said Maria Hokanson, executive vice president of marketing at American Dairy Queen Corp. “Fans can feed their imaginations and taste buds alike with the Zero Gravity Blizzard — sending their red spoon spaceships into a deliciously iridescent soft serve galaxy.”
In May 2019, Dairy Queen unveiled its Summer Treat Menu, featuring new sundae-inspired Cupfections and two new Blizzard flavors.
The Brownie and Oreo Cupfection features soft-serve ice cream topped with a triple chocolate brownie, Oreo cookie pieces, chocolate sauce and marshmallow topping.
The Summer Berry Cake Cupfection features soft-serve ice cream layered with vanilla cake, raspberries, blackberries, blueberries, chocolate chunks and whipped topping.
The Caramel Cannonball Blizzard blends caramel coated truffles, toffee pieces and caramel topping with soft-serve ice cream.
The Brownie Dough Blizzard includes brownie dough pieces, chocolate chunks and cocoa fudge combined with soft-serve ice cream.
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