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Bite-size and miniature innovation

Minis and bites are growing amid new retail and foodservice offerings.

Krispy Kreme Doughnut Corp. began 2020 with downsizing … of its donuts. The chain in January began serving Original Glazed Mini Doughnuts, smaller versions of its four most popular donuts “to help fans keep their New Year’s resolutions,” the company said. The tiny treats are miniature versions of Krispy Kreme’s original glazed, chocolate iced glazed, chocolate iced with sprinkles, and strawberry iced with sprinkles donuts. Each donut contains fewer than 100 calories. “Too many people bail on their New Year’s resolutions before they are even halfway through January,” said Dave Skena, chief marketing officer for Krispy Kreme. “That’s no good. Sometimes a mini-indulgence, or cheat, is all you need to help you stick with it. So, we miniaturized our most popular donuts. A little Krispy Kreme goes a long way.” In April, Krispy Kreme debuted spring-themed versions of its Mini Doughnuts. Spring Minis came in four varieties. The Spring Chick Mini Doughnut is a mini original glazed donut dipped in yellow icing and decorated with orange and chocolate icing to resemble a chick. The Bunny Bum Mini Doughnut is a mini original glazed donut dipped in green icing, topped with green sprinkles and decorated with a dollop of original Kreme and two bunny feet sugar pieces. The Flower Mini Doughnut is a mini original glazed donut dipped in strawberry icing and purple sugar then decorated with a pink icing flower. The Chocolate Iced Spring Sprinkles Mini Doughnut is a mini original glazed donut dipped in chocolate icing and topped with pastel sprinkles.

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