Mars' treats and snacks innovation
Skittles Gummies and sugar cookie M&M’s among new product launches.
Skittles Gummies
Skittles is getting a gummy makeover with the launch of Skittles Gummies. Available in the Original Five Fruity Flavors and Wild Berry varieties, the candies will be available in peg bags and sharing size stand-up pouches in spring 2021.
M&M’s Sugar Cookie
Created exclusively for the 2020 holiday season, M&M’s Sugar Cookie features a white chocolate sugar cookie-flavored shell with a crispy center.
Extra Rockin’ Raspberry Lime
Extra is launching Extra Rockin’ Raspberry lime, a limited-time gum flavor available in 15-stick slim packs.
Snickers Peanut Brownie
Snickers Peanut Brownie, available in January 2021, features two individual squares coated in Snickers chocolate with a layer of caramel and a chewy peanut-brownie filling. The candy is available in single 1.2-oz, share 2.4-oz and sharing stand-up pouch 6.61-oz sizes.
Combos Cheddar Cheese Bacon
New Combos Cheddar Cheese Bacon snacks are baked pretzels stuffed with a cheddar cheese bacon-flavored filling featuring a blend of cheddar, parmesan and Romano. The Combos are available in medium 6.3-oz bags.
Respawn by 5
Respawn, the mental performance nutrition brand designed for gamers, has teamed up with Mars to develop Respawn by 5. The gum provides a steady flow of energy and concentration, according to the company, and helps players maintain focus and mental agility. Respawn by 5 comes in three flavors: Cool Mint, Tropical Punch, and Pomegranate Watermelon.
M&M’s Chocolate Popcorn
M&M’s Chocolate Popcorn feature a milk chocolate popcorn-flavored shell with a crispy center.
Extra Refreshers Peppermint
Extra is adding a peppermint flavor to its Extra Refreshers line of soft chew gum. Extra Refreshers Peppermint is available in a 40-count bottle.
Skittles Smoothies
Mars is bringing back Skittles Smoothies for the first time since 2005 with a new recipe that contains a creamy yogurt flavoring. Flavors include strawberry banana, raspberry, blueberry, peach guava and mango. Skittles Smoothies are available in singles, share size and sharing size stand-up pouches.
M&M’s Mix
The M&M’s brand is introducing M&M’s Mix, featuring three M&M’s varieties together in one package. The Classic version includes milk chocolate, peanut and peanut butter M&M’s, while the Peanut version includes peanut, white chocolate peanut and dark chocolate peanut M&M’s.
Starburst All Pink
Starburst All Pink has moved from a limited-edition product to a permanent addition to the Starburst lineup. The packs include only strawberry-flavored Starburst candies.
Dove Truffle Gift Tubes
Dove Truffle Gift Tubes include specially wrapped Dove Milk Chocolate Truffles and Dove Dark Chocolate Truffles packaged in 6-oz tubes.
Life Savers Gummies Collisions
Life Savers Gummies Collisions now come in a 26-oz family size stand-up pouch. The gummy rings feature two flavors in one. Flavor combinations include raspberry lemonade, pineapple punch and cherry watermelon.
Starburst Gummies
Starburst Gummies Sour Berries and Starburst Gummies Duos are now available in a 5.8-oz peg bag. The Sour Berries variety features strawberry, berry punch, wild berry and black raspberry flavored candies, and the Gummies Duos feature two flavors in one, including cherry lemonade, double berry, and orange green apple flavor mashups.
Orbit Mega Packs
New Orbit Mega Packs contain 30 pieces and come in peppermint and spearmint flavors.
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